| Context is key: The effect of program-induced mood on thoughts about the ad AB Aylesworth, SB MacKenzie Journal of Advertising 27 (2), 17-31, 1998 | 296 | 1998 |
| Animal companions and marketing: Dogs are more than just a cell in the bcg matrix! A Aylesworth, K Chapman, S Dobscha Advances in Consumer Research 26 (1), 1999 | 75 | 1999 |
| The price-choice relationship: a contingent processing approach RW Olshavsky, AB Aylesworth, DAS Kempf Journal of Business Research 33 (3), 207-218, 1995 | 67 | 1995 |
| Improving case discussion with an improv mind-set A Aylesworth Journal of Marketing Education 30 (2), 106-115, 2008 | 63 | 2008 |
| Effect of archetypal embeds on feelings: An indirect route to affecting attitudes? AB Aylesworth, RC Goodstein, A Kalra Journal of Advertising 28 (3), 73-81, 1999 | 58 | 1999 |
| The 2000 e-campaign for US senate CB Williams, A Aylesworth, KJ Chapman Journal of Political Marketing 1 (4), 39-63, 2002 | 53 | 2002 |
| Riding the coat‐tails of a positive review: rave reviews and attitude transfer KJ Chapman, A Aylesworth Journal of Consumer Marketing 16 (5), 418-440, 1999 | 29 | 1999 |
| Shaping the future of business education: Relevance, rigor, and life preparation G Hardy, D Everett Springer, 2015 | 28 | 2015 |
| Re-Awakening Creativity for Business Leaders: Removing Obstacles ARC Aylesworth Journal for Business Education, 1-7, 2019 | 17 | 2019 |
| Kalra:“Effect of Archetypal Embeds on Feelings: An Indirect Route to Affecting Attitudes?” AB Aylesworth, C Ronald, A Goodstein Joumal of Advertising 28 (3), 73-83, 0 | 3 | |
| Creativity and Fusion: moving the circles AB Aylesworth Shaping the Future of Business Education: Relevance, Rigor, and Life …, 2013 | 2 | 2013 |
| The Effects of Consumer Control, Knowledge and Motivation on Information Processing and Communication Effectiveness on the Web AB Aylesworth, RC Goodstein, R Unni The Annual National Society for Consumer Psychology Conference, 2000 | 2 | 2000 |
| Advertising effectiveness and program context: The effect of program-induced mood on advertising processing AB Aylesworth Indiana University, 1995 | 1 | 1995 |
| Focus: The Future of Your Company Depends on It. AB Aylesworth Journal of Consumer Marketing 14 (4-5), 406-408, 1997 | | 1997 |
| Business Horizons Indiana University. Bureau of Business Research, ... Indiana University Graduate School of Business, 1990 | | 1990 |
| Aylesworth, & DeAnna, SK (1995) W Richard, B Andrew The price-choice relationship: A contingent processing approach. Journal of, 0 | | |
Kenneth J. ChapmanCalifornia State University, ChicoDirección de correo verificada de csuchico.edu