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Maria Teresa Borges Tiago
Maria Teresa Borges Tiago
University of the Azores, School of Business and Economics
Dirección de correo verificada de uac.pt
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Año
Digital marketing and social media: Why bother?
MTPMB Tiago, JMC Veríssimo
Business horizons 57 (6), 703-708, 2014
16302014
User-generated content: tourists’ profiles on Tripadvisor
F AmArAl, T TiAgo, F TiAgo
International Journal of Strategic Innovative Marketing 1 (3), 137-145, 2014
1862014
Digital sustainability communication in tourism
F Tiago, A Gil, S Stemberger, T Borges-Tiago
Journal of Innovation & Knowledge 6 (1), 27-34, 2021
1602021
Baby boomers turning grey: European profiles
MTPMB Tiago, JP de Almeida Couto, FGB Tiago, SMCD Faria
Tourism Management 54, 13-22, 2016
1312016
Exploring users' motivations to participate in viral communication on social media
MT Borges-Tiago, F Tiago, C Cosme
Journal of business research 101, 574-582, 2019
1302019
Mega or macro social media influencers: Who endorses brands better?
MT Borges-Tiago, J Santiago, F Tiago
Journal of Business Research 157, 113606, 2023
1192023
Online users' attitudes toward fake news: Implications for brand management
T Borges‐Tiago, F Tiago, O Silva, JM Guaita Martínez, D Botella‐Carrubi
Psychology & Marketing, 2020
1032020
Differences between TripAdvisor and Booking. com in branding co-creation
MT Borges-Tiago, C Arruda, F Tiago, P Rita
Journal of Business Research 123, 380-388, 2021
972021
Confluence of sustainable entrepreneurship, innovation, and digitalization in SMEs
S Avelar, T Borges-Tiago, A Almeida, F Tiago
Journal of Business Research 170, 114346, 2024
862024
Revisiting the impact of integrated Internet marketing on firmsÂ’ online performance: European evidences
T Tiago, F Tiago
ENTERprise Information Systems / HCIST 2012 - International Conference on …, 2012
762012
The good, the bad and the ugly: Food quality in UGC
T Tiago, F Amaral, F Tiago
Procedia-Social and Behavioral Sciences 175, 162-169, 2015
742015
Impact of the rating system on sentiment and tone of voice: A Booking. com and TripAdvisor comparison study
P Rita, R Ramos, MT Borges-Tiago, D Rodrigues
International Journal of Hospitality Management 104, 103245, 2022
732022
It’s hard to be green: Reverse green value chain
J Couto, T Tiago, A Gil, F Tiago, S Faria
Environmental research 149, 302-313, 2016
602016
Understanding online communities on social networks via the notion of imagined communities: the case of Tripdvisor
A Kavoura, MTT Borges
International Journal of Web Based Communities 12 (3), 238-261, 2016
592016
Who is the better player? Off-field battle on Facebook and Twitter
T Tiago, F Tiago, SD Faria, JP Couto
Business Horizons 59 (2), 175-183, 2016
582016
Is firm-generated content a lost cause?
J Santiago, MT Borges-Tiago, F Tiago
Journal of Business Research 139, 945-953, 2022
552022
Knowledge management: An overview of European reality
MT Borges Tiago, J Pedro Almeida Couto, F Gomes Tiago, ...
Management Research News 30 (2), 100-114, 2007
532007
Tourism destination brand dimensions: an exploratory approach
JMC Veríssimo, MTB Tiago, FG Tiago, JS Jardim
Tourism & Management Studies 13 (4), 1-8, 2017
492017
Cruise tourism: social media content and network structures
F Tiago, J Couto, S Faria, T Borges-Tiago
Tourism Review 73 (4), 433-447, 2018
462018
Fostering innovation by promoting entrepreneurship: From education to intention
T Tiago, S Faria, JP Couto, F Tiago
Procedia-Social and Behavioral Sciences 175, 154-161, 2015
452015
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Artículos 1–20