| Remapping the sport brandscape: A structured review and future direction for sport brand research BJ Baker, T Kunkel, JP Doyle, Y Su, N Bredikhina, R Biscaia Journal of Sport Management 36 (3), 251-264, 2022 | 39 | 2022 |
| Superboosting the athlete social media brand: events as an opportunity for follower growth N Bredikhina, K Gupta, T Kunkel European Sport Management Quarterly 23 (6), 1819-1842, 2023 | 16 | 2023 |
| Athlete interrupted: Exploration of athletes' personal brand management in times of crisis N Bredikhina, K Sveinson, T Kunkel Sport Marketing Quarterly 31 (3), 212-227, 2022 | 10 | 2022 |
| Make it count: Examining outcomes of activation and advertising-like event sponsorship N Bredikhina, T Kunkel Event Management 26 (7), 1447-1467, 2022 | 8 | 2022 |
| The personal is professional: Exploring romantic relationship within the socioecology of an athlete brand N Bredikhina, K Sveinson, E Taylor, C Heffernan European Sport Management Quarterly 23 (6), 1688-1707, 2023 | 6 | 2023 |
| Olympic dreams or broken promises: evaluation of the XXII Olympic Winter Games’ vision and impact on infrastructure, environment, athletic venues, and tourism N Bredikhina The International Journal of Sport and Society 10 (3), 1, 2019 | 3 | 2019 |
| Authenticity Negotiation: How Elite Athletes (Re) Present Themselves as Personal Brands N Bredikhina, T Kunkel, R Kudesia Journal of Sport Management 1 (aop), 1-18, 2023 | 2 | 2023 |
| Managing Social Media Through Crisis: A Content Analysis of Instagram Posts Before and During the COVID-19 Pandemic H Kennedy, N Bredikhina, G Athanas-Linden, T Kunkel, DC Funk Sport Marketing Quarterly 32 (4), 284-301, 2023 | 2 | 2023 |
| Athlete Brand, Inc.: Three Essays on Personal Brand Management and Monetization on Social Media N Bredikhina Temple University, 2023 | | 2023 |