Artículos con órdenes de acceso público - Robert W PalmatierMás información
No disponibles en ningún lugar: 2
Uncovering synergy and dysergy in consumer reviews: A machine learning approach
Z Zhang, K Yang, JZ Zhang, RW Palmatier
Management Science 69 (4), 2339-2360, 2023
Órdenes: National Natural Science Foundation of China
Liposomal bupivacaine provides longer duration analgesia than bupivacaine hydrochloride in an adjustable sole-pressure model of equine lameness
VJ Moorman, LM Pezzanite, GM Griffenhagen
American Journal of Veterinary Research 83 (4), 298-304, 2022
Órdenes: US National Institutes of Health
Disponibles en algún lugar: 7
An emerging theory of avatar marketing
F Miao, IV Kozlenkova, H Wang, T Xie, RW Palmatier
Journal of Marketing 86 (1), 67-90, 2022
Órdenes: National Natural Science Foundation of China
Online relationship formation
IV Kozlenkova, RW Palmatier, E Fang, B Xiao, M Huang
Journal of Marketing 81 (3), 21-40, 2017
Órdenes: National Natural Science Foundation of China
The effect of online shopping platform strategies on search, display, and membership revenues
JY Lee, E Fang, JJ Kim, X Li, RW Palmatier
Journal of Retailing 94 (3), 247-264, 2018
Órdenes: National Natural Science Foundation of China
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
E Fang, X Li, M Huang, RW Palmatier
Journal of Marketing Research 52 (3), 407-422, 2015
Órdenes: National Natural Science Foundation of China
If it takes a village to foster innovation, success depends on the neighbors: The effects of global and ego networks on new product launches
E Fang, J Lee, R Palmatier, S Han
Journal of Marketing Research 53 (3), 319-337, 2016
Órdenes: National Natural Science Foundation of China
Customer engagement in international markets
L Steinhoff, J Liu, X Li, RW Palmatier
Journal of International Marketing 31 (1), 1-31, 2023
Órdenes: National Natural Science Foundation of China
Commentaries on relationship marketing: the present and future of customer relationships in services
L Steinhoff, RW Palmatier, KD Martin, G Fox, CM Henderson, ...
SMR-Journal of Service Management Research 6 (1), 2-27, 2022
Órdenes: Agence Nationale de la Recherche
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