| Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces J Alba, J Lynch, B Weitz, C Janiszewski, R Lutz, A Sawyer, S Wood Journal of marketing 61 (3), 38-53, 1997 | 4165 | 1997 |
| The influence of avatars on online consumer shopping behavior M Holzwarth, C Janiszewski, MM Neumann Journal of marketing 70 (4), 19-36, 2006 | 1167 | 2006 |
| Preattentive mere exposure effects C Janiszewski Journal of Consumer research, 376-392, 1993 | 848 | 1993 |
| The influence of display characteristics on visual exploratory search behavior C Janiszewski Journal of consumer research 25 (3), 290-301, 1998 | 785 | 1998 |
| A range theory account of price perception C Janiszewski, DR Lichtenstein Journal of consumer Research 25 (4), 353-368, 1999 | 606 | 1999 |
| Effects of brand logo complexity, repetition, and spacing on processing fluency and judgment C Janiszewski, T Meyvis Journal of consumer research 28 (1), 18-32, 2001 | 594 | 2001 |
| A connectionist model of brand–quality associations C Janiszewski, SMJ Van Osselaer Journal of Marketing Research 37 (3), 331-350, 2000 | 584 | 2000 |
| Two ways of learning brand associations SMJ Van Osselaer, C Janiszewski Journal of consumer research 28 (2), 202-223, 2001 | 453 | 2001 |
| Preconscious processing effects: The independence of attitude formation and conscious thought C Janiszewski Journal of consumer research 15 (2), 199-209, 1988 | 445 | 1988 |
| A meta-analysis of the spacing effect in verbal learning: Implications for research on advertising repetition and consumer memory C Janiszewski, H Noel, AG Sawyer Journal of consumer research 30 (1), 138-149, 2003 | 418 | 2003 |
| Consumers' beliefs about product benefits: The effect of obviously irrelevant product information T Meyvis, C Janiszewski Journal of Consumer Research 28 (4), 618-635, 2002 | 319 | 2002 |
| The influence of macro-level motives on consideration set composition in novel purchase situations A Chakravarti, C Janiszewski Journal of Consumer research 30 (2), 244-258, 2003 | 312 | 2003 |
| Evaluative conditioning procedures and the resilience of conditioned brand attitudes S Sweldens, SMJ Van Osselaer, C Janiszewski Journal of consumer Research 37 (3), 473-489, 2010 | 309 | 2010 |
| When are broader brands stronger brands? An accessibility perspective on the success of brand extensions T Meyvis, C Janiszewski Journal of Consumer Research 31 (2), 346-357, 2004 | 309 | 2004 |
| Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research CT Allen, CA Janiszewski Journal of Marketing Research 26 (1), 30-43, 1989 | 308 | 1989 |
| The influence of price discount framing on the evaluation of a product bundle C Janiszewski, M Cunha Jr Journal of Consumer Research 30 (4), 534-546, 2004 | 301 | 2004 |
| Content and process priming: A review C Janiszewski, RS Wyer Jr Journal of consumer psychology 24 (1), 96-118, 2014 | 299 | 2014 |
| The influence of print advertisement organization on affect toward a brand name C Janiszewski Journal of consumer research 17 (1), 53-65, 1990 | 249 | 1990 |
| Precision of the anchor influences the amount of adjustment C Janiszewski, D Uy Psychological Science 19 (2), 121-127, 2008 | 225 | 2008 |
| A goal-based model of product evaluation and choice SMJ Van Osselaer, C Janiszewski Journal of Consumer Research 39 (2), 260-292, 2012 | 219 | 2012 |
Stijn M.J. van OsselaerS.C. Johnson Professor of Marketing, S.C. Johnson Graduate School of Management, Cornell UniversityDirección de correo verificada de cornell.edu