| An empirical study on the influence of environmental labels on consumers C D'souza, M Taghian, P Lamb Corporate communications: an international journal 11 (2), 162-173, 2006 | 932 | 2006 |
| Green decisions: demographics and consumer understanding of environmental labels C D’Souza, M Taghian, P Lamb, R Peretiatko International Journal of Consumer Studies 31 (4), 371-376, 2007 | 824 | 2007 |
| Green products and corporate strategy: an empirical investigation C D'Souza, M Taghian, P Lamb, R Peretiatkos Society and business review 1 (2), 144-157, 2006 | 675 | 2006 |
| Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention C D'Souza, M Taghian, R Khosla Journal of targeting, measurement and analysis for marketing 15, 69-78, 2007 | 538 | 2007 |
| Green advertising effects on attitude and choice of advertising themes C D’souza, M Taghian Asia Pacific journal of marketing and logistics 17 (3), 51-66, 2005 | 469 | 2005 |
| A stakeholder approach to corporate social responsibility, reputation and business performance M Taghian, C D’Souza, M Polonsky Social Responsibility Journal 11 (2), 340-363, 2015 | 323 | 2015 |
| Consumer behaviour: an Asia Pacific approach R Blackwell Thomson, 2006 | 181 | 2006 |
| An evaluation of the role of green marketing and a firm’s internal practices for environmental sustainability C D'Souza, M Taghian, G Sullivan-Mort, A Gilmore Journal of strategic marketing 23 (7), 600-615, 2015 | 123 | 2015 |
| Marketing planning: Operationalising the market orientation strategy M Taghian Journal of marketing Management 26 (9-10), 825-841, 2010 | 83 | 2010 |
| The effect of benign and malicious envies on desire to buy luxury fashion items SMC Loureiro, MAP De Plaza, M Taghian Journal of Retailing and Consumer Services 52, 101688, 2020 | 79 | 2020 |
| The marketing audit and organizational performance: An empirical profiling M Taghian, RN Shaw Journal of Marketing Theory and Practice 16 (4), 341-350, 2008 | 72 | 2008 |
| An empirical examination of sustainability for multinational firms in China: Implications for cleaner production C D'Souza, S McCormack, M Taghian, MT Chu, GS Mort, T Ahmed Journal of Cleaner Production 242, 118446, 2020 | 67 | 2020 |
| Ecolabels information and consumer self-confidence in decision making: A strategic imperative C D’Souza, M Taghian, AR Brouwer Journal of Strategic Marketing 29 (2), 141-157, 2021 | 53 | 2021 |
| A study of older Australians’ volunteering and quality of life: Empirical evidence and policy implications M Taghian, C D'Souza, M Polonsky Journal of Nonprofit & Public Sector Marketing 24 (2), 101-122, 2012 | 46 | 2012 |
| Environmentally motivated actions influencing perceptions of environmental corporate reputation C D'Souza, M Taghian, G Sullivan-Mort Journal of Strategic Marketing 21 (6), 541-555, 2013 | 37 | 2013 |
| Small and medium size firm’s marketing competitive advantage and environmental initiatives in the Middle East C D’Souza, M Taghian Journal of Strategic Marketing 26 (7), 568-582, 2018 | 35 | 2018 |
| Sustainability for ecotourism: Work identity and role of community capacity building C D’Souza, M Taghian, T Marjoribanks, G Sullivan-Mort, ... Tourism recreation research 44 (4), 533-549, 2019 | 32 | 2019 |
| Green marketing strategies M Taghian, MJ Polonsky, C D’Souza An integrated approach to environmental management 1, 231-253, 2016 | 25 | 2016 |
| Market fit and business performance: An empirical investigation M Taghian, RN Shaw Journal of Strategic Marketing 18 (5), 395-415, 2010 | 24 | 2010 |
| Female consumers as agents of change for transforming the environmental sustainability landscape C D'Souza, M Taghian International journal of consumer studies 41 (3), 353-360, 2017 | 22 | 2017 |
