| I'm afraid to travel! Investigating the effect of perceived health risk on Malaysian travellers' post-pandemic perception and future travel intention MH Hanafiah, NA Md Zain, M Azinuddin, NS Mior Shariffuddin Journal of Tourism Futures, 2021 | 53 | 2021 |
| Food and tourism destination image: Moderating effect of local food consumption. NAM Zain, MSM Zahari, MH Hanafiah E-Review of Tourism Research, 15 (1), 21-36, 2018 | 24* | 2018 |
| Intra-regional medical tourism demand in Malaysia: a qualitative study of Indonesian medical tourists’ rationale and preferences NAM Zain, J Connell, MSM Zahari, MH Hanafiah The Malaysian Journal of Medical Sciences: MJMS 29 (2), 138, 2022 | 23 | 2022 |
| Unboxing the paradox of social media user-generated content (UGC) information qualities and tourist behaviour: moderating effect of perceived travel risk MA Asyraff, MH Hanafiah, NAM Zain, D Hariani Journal of Hospitality and Tourism Insights 7 (4), 1809-1830, 2024 | 12 | 2024 |
| COVID-19 safety and preventive measures and social norms: How it shaped airlines passengers’ trustworthiness NAM Zain, MH Hanafiah, NA Hamizan, MA Asyraff Journal of Tourism and Services 13 (24), 90-107, 2022 | 12 | 2022 |
| Medical tourism: Tourist information sources, satisfaction and post behavioral NAM Zain, MSM Zahari, MH Hanafiah, MI Zulkifly Journal of Tourism, Hospitality & Culinary Arts 9 (2), 23-34, 2017 | 12 | 2017 |
| Core tourism products and destination image: case study of Sabah, Malaysia NAM Zain, MSM Zahari, MH Hanafiah, MI Zulkifly World Academy of Science, Engineering and Technology, International Journal …, 2016 | 11 | 2016 |
| Perception of Tour Operators on the Rural Tourism Products: To sell or not to sell? MSM Zahari, MH Hanafiah, SNA Akbar, NAM Zain Journal of Rural and Community Development 15 (2), 2020 | 9 | 2020 |
| Recreational Cycling Attributes, Perceived Value, and Satisfaction MI Aizat, NA Md Zain, MH Hanafiah, MA Asyraff, H Ismail Journal of Quality Assurance in Hospitality & Tourism, 1-24, 2023 | 7 | 2023 |
| The moderating effect of tourism by-products on the relationship between tourism core products and destination image (Sarawak, Malaysia) MSM Zahari, MH Hanafiah, E Ahmad, NAM Zain Geographica Pannonica 21 (4), 2017 | 7 | 2017 |
| The Influence of Instagram Influencers Source Credibility Towards Domestic Travel Intention MA Asyraff, MH Hanafiah, NAM Zain, AF Amir International Journal of Academic Research in Business and Social Sciences …, 2022 | 5 | 2022 |
| Tourism signatures and moderating effects of by-products in building Sarawak state destination image A Emaria, MSM Zahari, MZ Nur-Adilah Theory and practice in hospitality and tourism research, 201-205, 2014 | 5 | 2014 |
| Malaysian homestay experience programme: A qualitative investigation on operator's crisis management practices and resiliency strategies MA Asyraff, MH Hanafiah, NAM Zain, D Suhartanto International Journal of Disaster Risk Reduction 111, 104736, 2024 | 3 | 2024 |
| EXPLORING MEDICAL TOURISM COMPETITIVENESS IN MALAYSIA, THAILAND, AND SINGAPORE: THE INDONESIAN TOURISTS’PERSPECTIVES NAM Zain, MH Hanafiah, MA Asyraff, H Ismail, WMAWM Zain Planning Malaysia 21, 2023 | 3 | 2023 |
| Production Rate Improvement for Assembly Line in Sheet Metal Stamping Industry NLA Othman, NAM Zain, D Ibrahim, Y Yaacob IOP Conference Series: Materials Science and Engineering 505 (1), 012119, 2019 | 3 | 2019 |
| Exploring medical tourism service challenges post-Covid-19: Insights and perspectives from immediate healthcare stakeholders for sustainable business continuity WA Mutalib, NA Md Zain, MH Hanafiah, MS Mohd Zahari, MA Asyraff International Journal of Healthcare Management, 1-12, 2023 | 2 | 2023 |
| Return on investment from educational research grant funding: deliverables and measurement ATA Rahman, MH Hanafiah, UM Abd Hamid, NAM Ghani, NAM Zain Int J Eval & Res Educ ISSN 2252 (8822), 8822, 0 | 1 | |
| Glamping tourism: unpacking ecotourists’ experiential quality, perceived value and behavioural intention MH Hanafiah, WN Amirah, MA Asyraff, NAM Zain, AS Hussein Journal of Ecotourism, 1-23, 2025 | | 2025 |
| User generated content versus mainstream media influence on hot spring tourism destination image formation NAM Zain, MH Hanafiah, MA Asyraff, H Ismail, AS Bafadhal Tourism Review, 2024 | | 2024 |
| Dimension of perception and behaviour of hotel-based wellness and spa travellers: application of stimulus-organism-response model A Murad, NAM Zain, MH Hanafiah, MA Asyraff, H Ismail International Journal of Spa and Wellness, 1-19, 2024 | | 2024 |
