How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions A Rese, D Baier, A Geyer-Schulz, S Schreiber Technological Forecasting and Social Change 124, 306-319, 2017 | 597 | 2017 |
Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets E Pantano, A Rese, D Baier Journal of Retailing and Consumer Services 38, 81-95, 2017 | 494 | 2017 |
Chatbots in retailers’ customer communication: How to measure their acceptance? A Rese, L Ganster, D Baier Journal of Retailing and Consumer Services 56, 102176, 2020 | 403 | 2020 |
Technology acceptance modeling of augmented reality at the point of sale: Can surveys be replaced by an analysis of online reviews? A Rese, S Schreiber, D Baier Journal of Retailing and Consumer Services 21 (5), 869-876, 2014 | 326 | 2014 |
Augmented reality tools for industrial applications: What are potential key performance indicators and who benefits? J Jetter, J Eimecke, A Rese Computers in Human Behavior 87, 18-33, 2018 | 245 | 2018 |
Entrepreneurship education A Rese, D Baier, M Mißler-Behr, MJ Kaiser BoD–Books on Demand, 2010 | 221 | 2010 |
Success factors for innovation management in networks of small and medium enterprises A Rese, D Baier R&d Management 41 (2), 138-155, 2011 | 192 | 2011 |
Factors influencing members’ knowledge sharing and creative performance in coworking spaces A Rese, CS Kopplin, C Nielebock Journal of Knowledge Management 24 (9), 2327-2354, 2020 | 116 | 2020 |
Multichannel personalization: Identifying consumer preferences for product recommendations in advertisements across different media channels T Schreiner, A Rese, D Baier Journal of Retailing and Consumer Services 48, 87-99, 2019 | 110 | 2019 |
High interest, low adoption. A mixed-method investigation into the factors influencing organisational adoption of blockchain technology M Dehghani, RW Kennedy, A Mashatan, A Rese, D Karavidas Journal of Business Research 149, 393-411, 2022 | 100 | 2022 |
Conversational User Interfaces for Online Shops? A Categorization of Use Cases. D Baier, A Rese, M Röglinger, D Baier, A Rese, M Röglinger ICIS, 2018 | 83 | 2018 |
Suppliers versus start-ups: Where do better innovation ideas come from? F Homfeldt, A Rese, F Simon Research policy 48 (7), 1738-1757, 2019 | 62 | 2019 |
‘Too Many Cooks Spoil The Broth’: Key Persons and their Roles in Inter‐Organizational Innovations A Rese, HG Gemünden, D Baier Creativity and Innovation Management 22 (4), 390-407, 2013 | 62 | 2013 |
How to increase multichannel shopping satisfaction? An adapted Kano based stage-gate approach to select new technologies D Baier, A Rese Journal of retailing and consumer services 56, 102172, 2020 | 52 | 2020 |
Success factors in sustainable textile product innovation: An empirical investigation A Rese, D Baier, TM Rausch Journal of Cleaner Production 331, 129829, 2022 | 49 | 2022 |
Identification and generation of innovative ideas in the procurement of the automotive industry: The case of Audi AG F Homfeldt, A Rese, H Brenner, D Baier, TF Schäfer International Journal of Innovation Management 21 (07), 1750053, 2017 | 46 | 2017 |
Analyzing online reviews to measure augmented reality acceptance at the point of sale: the case of IKEA D Baier, A Rese, S Schreiber Mobile Computing and Wireless Networks: Concepts, Methodologies, Tools, and …, 2016 | 44 | 2016 |
The need for services and technologies in physical fast fashion stores: generation Y's opinion A Rese, T Schlee, D Baier The Role of Smart Technologies in Decision Making, 71-93, 2022 | 43 | 2022 |
Social networks in coworking spaces and individual coworker’s creativity A Rese, L Görmar, A Herbig Review of Managerial Science, 1-38, 2021 | 43 | 2021 |
Perceived conversational ability of task-based chatbots–Which conversational elements influence the success of text-based dialogues? A Rese, P Tränkner International Journal of Information Management 74, 102699, 2024 | 36 | 2024 |