| Entrenched knowledge structures and consumer response to new products CP Moreau, DR Lehmann, AB Markman Journal of marketing research 38 (1), 14-29, 2001 | 894 | 2001 |
| The influence and value of analogical thinking during new product ideation DW Dahl, P Moreau Journal of marketing research 39 (1), 47-60, 2002 | 892 | 2002 |
| Designing the solution: The impact of constraints on consumers' creativity CP Moreau, DW Dahl Journal of Consumer research 32 (1), 13-22, 2005 | 562 | 2005 |
| Thinking inside the box: Why consumers enjoy constrained creative experiences DW Dahl, CP Moreau Journal of Marketing Research 44 (3), 357-369, 2007 | 539 | 2007 |
| “What is it?” Categorization flexibility and consumers' responses to really new products CP Moreau, AB Markman, DR Lehmann Journal of Consumer Research 27 (4), 489-498, 2001 | 518 | 2001 |
| From fear to loathing? How emotion influences the evaluation and early use of innovations SL Wood, CP Moreau Journal of Marketing 70 (3), 44-57, 2006 | 430 | 2006 |
| Facilitating and rewarding creativity during new product development JE Burroughs, DW Dahl, CP Moreau, A Chattopadhyay, GJ Gorn Journal of Marketing 75 (4), 53-67, 2011 | 336 | 2011 |
| To each his own? How comparisons with others influence consumers’ evaluations of their self-designed products CP Moreau, KB Herd Journal of Consumer Research 36 (5), 806-819, 2010 | 277 | 2010 |
| Page, Lehmann, Donald R., Markman, Arthur B.(2001),“ C Moreau Entrenched Knowledge Structures and Consumer Response to New Products …, 0 | 240 | |
| The rise of new technologies in marketing: A framework and outlook DL Hoffman, CP Moreau, S Stremersch, M Wedel Journal of Marketing 86 (1), 1-6, 2022 | 204 | 2022 |
| It's the thought (and the effort) that counts: How customizing for others differs from customizing for oneself CP Moreau, L Bonney, KB Herd Journal of Marketing 75 (5), 120-133, 2011 | 195 | 2011 |
| Innovation aesthetics: The relationship between category cues, categorization certainty, and newness perceptions MR Goode, DW Dahl, CP Moreau Journal of Product Innovation Management 30 (2), 192-208, 2013 | 138 | 2013 |
| Toward a psychology of consumer creativity JE Burroughs, CP Moreau, DG Mick Handbook of consumer psychology, 999-1026, 2018 | 126 | 2018 |
| Reality check: Infusing ecological value into academic marketing research HJ Van Heerde, C Moorman, CP Moreau, RW Palmatier Journal of Marketing 85 (2), 1-13, 2021 | 125 | 2021 |
| The effect of experiential analogies on consumer perceptions and attitudes MR Goode, DW Dahl, CP Moreau Journal of Marketing Research 47 (2), 274-286, 2010 | 124 | 2010 |
| The downstream consequences of problem-solving mindsets: How playing with LEGO influences creativity CP Moreau, MG Engeset Journal of Marketing Research 53 (1), 18-30, 2016 | 119 | 2016 |
| Challenging the boundaries of marketing C Moorman, HJ Van Heerde, CP Moreau, RW Palmatier Journal of Marketing 83 (5), 1-4, 2019 | 112 | 2019 |
| A genomic approach to investigate developmental cell death in woody tissues of Populustrees C Moreau, N Aksenov, MG Lorenzo, B Segerman, C Funk, P Nilsson, ... Genome biology 6, 1-14, 2005 | 112 | 2005 |
| Analogy and analogical comparison in choice AB Markman, CP Moreau The analogical mind: Perspectives from cognitive science 363, 400, 2001 | 108 | 2001 |
| Customization in luxury brands: can Valentino get personal? CP Moreau, E Prandelli, M Schreier, S Hieke Journal of Marketing Research 57 (5), 937-947, 2020 | 78 | 2020 |
