| Why certain gifts are great to give but not to get: A framework for understanding errors in gift giving J Galak, J Givi, EF Williams Current Directions in Psychological Science 25 (6), 380-385, 2016 | 112 | 2016 |
| Sentimental value and gift giving: Givers' fears of getting it wrong prevents them from getting it right J Givi, J Galak Journal of Consumer Psychology 27 (4), 473-479, 2017 | 87 | 2017 |
| An integrative review of gift‐giving research in consumer behavior and marketing J Givi, L Birg, TM Lowrey, J Galak Journal of Consumer Psychology 33 (3), 529-545, 2023 | 52 | 2023 |
| Keeping the Joneses from getting ahead in the first place: Envy's influence on gift giving behavior J Givi, J Galak Journal of Business Research 101, 375-388, 2019 | 32 | 2019 |
| Selfish prosocial behavior: Gift-giving to feel unique J Givi, J Galak Journal of the Association for Consumer Research 5 (1), 34-43, 2020 | 31 | 2020 |
| Gift recipients’ beliefs about occasion‐based and nonoccasion‐based gifts: The importance of signaling care and meeting expectations in gift giving J Givi, J Galak Journal of Consumer Psychology 32 (3), 445-465, 2022 | 29 | 2022 |
| A bibliometric analysis on gift giving M Gupta, Parvathy, J Givi, M Dey, H Kent Baker, G Das Psychology & Marketing 40 (4), 629-642, 2023 | 24 | 2023 |
| The thought that counts is the one we ignore: How givers overestimate the importance of relative gift value J Givi, J Galak, CY Olivola Journal of Business Research 123, 502-515, 2021 | 24 | 2021 |
| (Not) giving the same old song and dance: Givers’ misguided concerns about thoughtfulness and boringness keep them from repeating gifts J Givi Journal of Business Research 117, 87-98, 2020 | 22 | 2020 |
| The “future is now” bias: Anchoring and (insufficient) adjustment when predicting the future from the present J Givi, J Galak Journal of Experimental Social Psychology 84, 103830, 2019 | 18 | 2019 |
| Givers eschew gifts that are inferior to their own: How social norms, regulatory focus, and concerns about offending lead givers astray J Givi, G Das Journal of Consumer Psychology 33 (2), 363-376, 2023 | 15 | 2023 |
| To earmark or not to earmark when gift‐giving: Gift‐givers' and gift‐recipients' diverging preferences for earmarked cash gifts J Givi, G Das Psychology & Marketing 39 (2), 420-428, 2022 | 14 | 2022 |
| When a gift exchange isn’t an exchange: why gift givers underestimate how uncomfortable recipients feel receiving a gift without reciprocating J Givi Journal of Business Research 129, 393-405, 2021 | 14 | 2021 |
| Spending the most on those who need it the least: Gift givers buy more expensive gifts for affluent recipients F Reshadi, J Givi European Journal of Marketing 57 (2), 479-504, 2023 | 11 | 2023 |
| Gifting digital versus physical gift cards: How and why givers and recipients have different preferences for a gift card's mode of delivery F Reshadi, J Givi, G Das Psychology & Marketing 40 (5), 970-978, 2023 | 8 | 2023 |
| The Oversensitivity in Gift-Giving Phenomenon J Givi, Y Mu Marketing Letters 34 (4), 619-631, 2023 | 6 | 2023 |
| The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications CP Kirk, J Givi Journal of Business Research 186, 114984, 2025 | 5 | 2025 |
| Your gift, but my attitude: gift-givers’ aversion to attitude-inconsistent gifts J Givi, Y Mu European Journal of Marketing 56 (5), 1488-1511, 2022 | 5 | 2022 |
| How do I like my chances (to unfold)? Why perceived scarcity and anticipated hope lead consumers to prefer increasing probabilities of obtaining a resource J Givi, CY Olivola Journal of the Association for Consumer Research 5 (4), 470-484, 2020 | 4 | 2020 |
| Erroneous consumer evaluations in the marketplace: How consumer evaluations are biased by raw performance scores J Givi, DM Grossman, FR Kardes Psychology & Marketing 41 (3), 665-676, 2024 | 3 | 2024 |
Jeff GalakAssociate Professor of Marketing and, by courtesy, Social and Decision ScienceDirección de correo verificada de cmu.edu