| Why do people use food delivery apps (FDA)? A uses and gratification theory perspective A Ray, A Dhir, PK Bala, P Kaur Journal of Retailing and Consumer Services 51 (November 2019), 221-230, 2019 | 708 | 2019 |
| Personalized digital marketing recommender engine RK Behera, A Gunasekaran, S Gupta, S Kamboj, PK Bala Journal of Retailing and Consumer Services 53, 101799, 2020 | 299 | 2020 |
| The emerging role of cognitive computing in healthcare: A systematic literature review RK Behera, PK Bala, A Dhir International Journal of Medical Informatics 129 (September 2019), 154-166, 2019 | 200 | 2019 |
| User generated content for exploring factors affecting intention to use travel and food delivery services A Ray, PK Bala International Journal of Hospitality Management 92, 2021 | 152 | 2021 |
| Innovation resistance theory perspective on the use of food delivery applications P Kaur, A Dhir, A Ray, PK Bala, A Khalil Journal of Enterprise Information Management 34 (6), 1746-1768, 2020 | 133 | 2020 |
| Sarcasm detection in microblogs using Naïve Bayes and fuzzy clustering S Mukherjee, PK Bala Technology in Society 48, 19-27, 2017 | 123 | 2017 |
| Cognitive Chatbot for personalised contextual customer service: Behind the scene and beyond the hype RK Behera, PK Bala, A Ray Information Systems Frontiers, 1-25, 2021 | 112 | 2021 |
| Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective RK Behera, PK Bala, NP Rana, H Kizgin Journal of business research 141, 685-701, 2022 | 89 | 2022 |
| Improving inventory performance with clustering based demand forecasts PK Bala Journal of Modelling in Management 7 (1), 23-37, 2012 | 76 | 2012 |
| Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective A Ray, PK Bala, YK Dwivedi Journal of strategic marketing 29 (5), 430-452, 2021 | 74 | 2021 |
| Exploring the drivers of customers’ brand attitudes of online travel agency services: A text-mining based approach A Ray, PK Bala, NP Rana Journal of Business Research 128, 391-404, 2021 | 74 | 2021 |
| Role of authenticity and perceived benefits of online courses on technology based career choice in India: A modified technology adoption model based on career theory A Ray, PK Bala, SA Dasgupta International Journal of Information Management 47 (August 2019), 140-151, 2019 | 72 | 2019 |
| New perspectives on gray sheep behavior in E-commerce recommendations A Srivastava, PK Bala, B Kumar Journal of Retailing and Consumer Services 53, 101764, 2020 | 66 | 2020 |
| Association rule for purchase dependence in multi-item inventory PK Bala, S Sural, RN Banerjee Production Planning & Control 21 (3), 274-285, 2010 | 60 | 2010 |
| Text mining approach to explore determinants of grocery mobile app satisfaction using online customer reviews A Kumar, S Chakraborty, PK Bala Journal of retailing and consumer services 73, 103363, 2023 | 56 | 2023 |
| Detecting sarcasm in customer tweets: an NLP based approach S Mukherjee, PK Bala Industrial Management & Data Systems 117 (6), 1109-1126, 2017 | 56 | 2017 |
| Purchase-driven classification for Improved Forecasting in spare parts inventory replenishment PK Bala International Journal of Computer Applications 10 (9), 40-45, 2010 | 56 | 2010 |
| Gender classification of microblog text based on authorial style S Mukherjee, PK Bala Information Systems and e-Business Management 15 (1), 117-138, 2017 | 48 | 2017 |
| Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms A Ray, PK Bala, S Chakraborty, SA Dasgupta Journal of Retailing and Consumer Services 59, 2021 | 47 | 2021 |
| Exploring barriers affecting eLearning usage intentions: an NLP-based multi-method approach A Ray, PK Bala, YK Dwivedi Behaviour & Information Technology 41 (5), 1002-1018, 2022 | 41 | 2022 |
