| The effect of eWOM on consumer purchase intention and mediating role of brand equity: a study of apparel brands Z Khan, A Khan, MK Nabi, Z Khanam, M Arwab Research Journal of Textile and Apparel (Scopus (Q2) and ESCI), 2023 | 32 | 2023 |
| Demystifying the effect of social media usage and eWOM on purchase intention: the mediating role of brand equity Z Khan, A Khan, MK Nabi, Z Khanam Journal of Economic and Administrative Sciences (ABDC, Scopus and ESCI), 2024 | 15 | 2024 |
| “I think exactly the same”—trust in SMIs and online purchase intention: a moderation mediation analysis using PLS-SEM A Khan, Z Khan, MK Nabi Journal of Advances in Management Research (Scopus (Q2), ESCI, IF: 3.1), 2024 | 14 | 2024 |
| Examining the link between responsible leadership and employee sustainable performance: the mediating role of ethical climate Z Khanam, S Tarab, Z Khan Journal of Economic and Administrative Sciences (ABDC, Scopus and ESCI), 2023 | 12 | 2023 |
| Unveiling the role of social media and females’ intention to buy online cosmetics A Khan, Z Khan, MK Nabi, I Saleem Global Knowledge, Memory and Communication (ABDC- B, Scopus (Q2) and ESCI), 2024 | 9 | 2024 |
| Assessing the mediating role of organizational justice between the responsible leadership and employee turnover intention in health-care sector Z Khanam, Z Khan, M Arwab, A Khan Leadership in Health Services (ABDC, Scopus (Q2) and ESCI), 2024 | 6 | 2024 |
| Environmental sustainability in the digital age: unraveling the effect of social media on green purchase intention M Nazish, MN Khan, Z Khan Young Consumers (ABDC-B, Scopus (Q1) and ESCI, IF: 4.1), 2024 | 5 | 2024 |
| " Green Intentions, Green Actions”: The Power of Social Media and the Perils of Greenwashing M Nazish, Z Khan, A Khan, M Naved Khan, H Ramkissoon Journal of Global Marketing (ABDC-B, Scopus (Q1) and ESCI, 1-20, 2024 | | 2024 |
Ariba KhanResearch Scholar, Jamia Millia Islamia, New Delhiایمیل تأیید شده در st.jmi.ac.in