| Enhancing customer engagement through source appearance and self-influencer congruence in mobile advertising M Talha, Z Tahir, I Mehroush Spanish Journal of Marketing-ESIC 28 (4), 382-401, 2024 | 5 | 2024 |
| Pathways to ecological resilience: exploring green energy and finance for sustainable development I Mehroush, WA Shaheen, M Shabir, M Talha Environment, Development and Sustainability, 1-25, 2024 | 3 | 2024 |
| Revolutionizing Customer Engagement With Artificial Intelligence M Talha International Encyclopedia of Business Management, https://doi.org/10.1016 …, 2024 | 1 | 2024 |
| Influencer-product congruence and social media advertising perception: a mediated pathway to enhance purchase intention M Talha, Z Tahir, A Fatima, U Saeed, I Mehroush | | 2024 |
| Exploring Gender Diversity in Mobile Advertisement Engagement: A Qualitative Approach M Talha, DZ Tahir, I Mehroush, S Hussain, DS Mehmood Psychology and Education 59 (2), 1029-1050, 2022 | | 2022 |
| Effect of Gender on the Relationship between Visual Content and Customer Engagement M Talha Quaid I Azam university Islamabad, 2022 | | 2022 |
IQRA MEHROUSHQuaid i Azam School of Management Scienceایمیل تأیید شده در qasms.qau.edu.pk