| Customer relationship management research from 2007 to 2016: An academic literature review S Sota, H Chaudhry, A Chamaria, A Chauhan Journal of Relationship Marketing 17 (4), 277-291, 2018 | 82 | 2018 |
| Customer relationship management research in hospitality industry: a review and classification S Sota, H Chaudhry, MK Srivastava Journal of Hospitality Marketing & Management 29 (1), 39-64, 2020 | 76 | 2020 |
| Applications of virtual reality in marketing (2000-2020): a 4C marketing-mix based review and future research agenda N Yadav, S Sota, H Chaudhary International Journal of Internet Marketing and Advertising 18 (2-3), 121-147, 2023 | 1 | 2023 |
| Social Media Usage for Travel Information and its Determinants: A Study of Millennials S Sota, H Chaudhry Journal of Hospitality Application and Research 16 (1), 1-22, 2021 | 1 | 2021 |
| Research on Education for Values in Schools: An Academic Review and Classification MK Srivastava, H Chaudhry, S Sota, AS Tanwar Indian Educational Review 59 (1), 31-61, 2021 | | 2021 |
| Social media usage for travel information and its determinants: a study of millennials S Sota, H Chaudhry Academy of Marketing, 2018 | | 2018 |
| Antecedents of school branding: A school leaders’ view to develop school branding model A Chauhan, S Sota 17th global conference organized by Delhi School of Management and Global …, 2017 | | 2017 |
| Ethical Dilemmas of a teacher in college teaching S Sota, S Singh UGC sponsored National Seminar on “Values & Ethics in Education”, 2016 | | 2016 |
| A comparative study of brand India & brand China in tourism sector S Shikha UGC sponsored National Conference on “Marketing Brand India Globally …, 2016 | | 2016 |
| Internet Marketing: Opportunities & Challenges S Sota, K Manjit Significant Trends in Management, 0 | | |
| Social responsibility of business in contemporary context S Sota UGC National Seminar on “Changing Scenario of Corporate Governance", 0 | | |
| Managing cross cultural organizations S Sota PCMA-SMS 7th International Conference on New Paradigms in Management Theory …, 0 | | |
| A study of green marketing practices by cosmetic brands in India S Sota TEQIP-II sponsored National Conference on “Current Issues & Opportunities in …, 0 | | |
| A study of cash and carry retail format operations in India S Sota PTU sponsored National Conference on “Global Advancements and Futuristic …, 0 | | |