| Drivers of Brand Community Engagement J Kumar, V Kumar Journal of Retailing & Consumer Services 54, 101949, 2020 | 190 | 2020 |
| Building consumer–brand relationships through brand experience and brand identification V Kumar, AK Kaushik Journal of Strategic Marketing 28 (1), 39-59, 2020 | 185 | 2020 |
| Destination Brand Experience and Visitor Behavior: The Mediating Role of Destination Brand Identification V Kumar, AK Kaushik Journal of Travel & Tourism Marketing 35 (5), 649-663, 2017 | 167 | 2017 |
| Examining the role of destination personality and self-congruity in predicting tourist behavior V Kumar Tourism Management Perspectives 20, 217-227, 2016 | 155 | 2016 |
| Achieving Destination Advocacy and Destination Loyalty through Destination Brand Identification V Kumar, AK Kaushik Journal of Travel & Tourism Marketing 34 (9), 1247-60, 2017 | 136 | 2017 |
| Destination Personality: Scale Development & Validation V Kumar, JK Nayak Journal of Hospitality & Tourism Research 42 (1), 3-25, 2018 | 135 | 2018 |
| Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions V Kumar, AK Kaushik Journal of Travel & Tourism Marketing 37 (3), 332-346, 2020 | 133 | 2020 |
| Engaging customers through brand authenticity perceptions: The moderating role of self-congruence V Kumar, AK Kaushik Journal of Business Research 138, 26-37, 2022 | 119 | 2022 |
| The measurement and conceptualization of destination personality V Kumar, JK Nayak Tourism Management Perspectives 12, 88-93, 2014 | 116 | 2014 |
| Examining the Antecedents and Consequences of Customers’ Trust Toward Mobile Retail Apps in India A Kaushik, G Mohan, V Kumar Journal of Internet Commerce 19 (1), 1-31, 2020 | 74 | 2020 |
| Building Customer-Brand Relationships through Customer Brand Engagement V Kumar Journal of Promotion Management 26 (7), 986-1012, 2020 | 68 | 2020 |
| Do experience and engagement matter to millennial consumers? I Khan, M Fatma, V Kumar, S Amoroso Marketing Intelligence & Planning 39 (2), 329-341, 2020 | 65 | 2020 |
| Engaging luxury brand consumers on social media V Kumar, I Khan, M Fatma, A Singh Journal of Consumer Marketing 39 (1), 121-32, 2022 | 60 | 2022 |
| Perceived brand authenticity and social exclusion as drivers of psychological brand ownership V Kumar, V Kaushal Journal of Retailing & Consumer Services 61, 102579, 2021 | 59 | 2021 |
| Corporate social responsibility and customer-citizenship behaviors: the role of customer–company identification M Fatma, I Khan, V Kumar, A Shrivastava European Business Review 34 (6), 858-75, 2022 | 55 | 2022 |
| The role of self-congruity and functional congruity in influencing the tourists’ post visit behaviour V Kumar, JK Nayak Advances in Hospitality and Tourism Research 2 (2), 24-44, 2014 | 53 | 2014 |
| Role of customer perceived brand ethicality in inducing engagement in online brand communities V Kumar, V Kaushal, Shashi Journal of Retailing and Consumer Services 71, 103184, 2023 | 39 | 2023 |
| Investigating Consumers’ adoption of SSTs - A Case study representing India’s Hospitality Industry AK Kaushik, V Kumar Journal of Vacation Marketing 24 (3), 275-290, 2017 | 16 | 2017 |
| Building relationship orientation among travelers through destination brand authenticity V Kumar, V Kaushal, K Arun Journal of Vacation Marketing, https://doi.org/10.1177/1356766722109558, 2023 | 13 | 2023 |
| Enhancing Participation Intentions in Online Brand Communities V Kumar Marketing Intelligence & Planning 40 (7), 898-913, 2022 | 12 | 2022 |
