| Generating and screening new products ideas L Rochford Industrial marketing management 20 (4), 287-296, 1991 | 253 | 1991 |
| How involving more functional areas within a firm affects the new product process L Rochford, W Rudelius Journal of Product Innovation Management 9 (4), 287-299, 1992 | 200 | 1992 |
| New product development process: stages and successes in the medical products industry L Rochford, W Rudelius Industrial marketing management 26 (1), 67-84, 1997 | 198 | 1997 |
| Rediscovering SWOT’s integrative nature: A new understanding of an old framework GG Bell, L Rochford The International Journal of Management Education 14 (3), 310-326, 2016 | 111 | 2016 |
| How new product introductions affect sales management strategy: the impact of type of “newness” of the new product K Micheal, L Rochford, TR Wotruba Journal of Product Innovation Management 20 (4), 270-283, 2003 | 99 | 2003 |
| The wretched refuse of a teeming shore? A critical examination of the quality of undergraduate marketing students P Aggarwal, R Vaidyanathan, L Rochford Journal of Marketing Education 29 (3), 223-233, 2007 | 68 | 2007 |
| The impact of new product introductions on sales management strategy TR Wotruba, L Rochford Journal of Personal Selling & Sales Management 15 (1), 35-51, 1995 | 51 | 1995 |
| Assessing higher level learning: Developing rubrics for case analysis L Rochford, PS Borchert Journal of Education for Business 86 (5), 258-265, 2011 | 48 | 2011 |
| An exploratory investigation of computer simulations, student preferences, and performance R Vaidyanathan, L Rochford Journal of Education for Business 73 (3), 144-149, 1998 | 47 | 1998 |
| The impact of sales management changes on new product success L Rochford, TR Wotruba Journal of the Academy of Marketing Science 24 (3), 263-270, 1996 | 38 | 1996 |
| New product development under changing economic conditions: the role of the salesforce L Rochford, TR Wotruba Journal of Business & Industrial Marketing 8 (3), 4-12, 1993 | 32 | 1993 |
| The hot seat: Profiling the marketing department chair P Aggarwal, L Rochford, R Vaidyanathan Journal of Marketing Education 31 (1), 40-51, 2009 | 26 | 2009 |
| Surveying a targeted population segment: The effects of endorsement on mail questionnaire response rate L Rochford, CF Venable Journal of Marketing Theory and Practice 3 (2), 86-97, 1995 | 17 | 1995 |
| ACT/SAT scores and academic performance of business students: Are marketing majors different? P Aggarwal, R Vaidyanathan, L Rochford Journal for Advancement of Marketing Education 4 (1), 16-24, 2004 | 5 | 2004 |
| NEW PRODUCT PRICING STRATEGY AND THE SALES ENVIRONMENT: AN EXPLORATORY STUDY. L Rochford, TR Wotruba Marketing Management Journal 10 (2), 2000 | 4 | 2000 |
| Faculty use and perceptions of the internet in marketing education R Vaidyanathan, L Rochford, P Johansen Bureau of Business and Economic Research, 1998 | 4 | 1998 |
| Feedback valence during business idea development: predictor of performance, motivator of change, or both? PS Borchert, L Rochford Journal of Small Business & Entrepreneurship 29 (5), 375-395, 2017 | 2 | 2017 |
| Generating and screening new product ideas L Rochford Hart, Susan (Ed.), 1991 | 2 | 1991 |
| The role of negative feedback in the process of opportunity exploitation PS Borchert, L Rochford Frontiers of Entrepreneurship Research 29 (13), 1, 2009 | 1 | 2009 |
| The Selling Cycle: An Exploratory Study of Its Variations and Correlates in Sales Organizations TR Wotruba, L Rochford Journal of Promotion Management 5 (2), 49-59, 2000 | 1 | 2000 |
