| Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh MM Babu, BL Dey, M Rahman, SK Roy, SFS Alwi, MM Kamal Industrial Marketing Management 89, 13-27, 2020 | 153 | 2020 |
| Building dynamic service analytics capabilities for the digital marketplace S Akter, S Motamarri, U Hani, R Shams, M Fernando, MM Babu, KN Shen Journal of Business Research 118, 177-188, 2020 | 136 | 2020 |
| Reshaping competitive advantages with analytics capabilities in service systems S Akter, A Gunasekaran, SF Wamba, MM Babu, U Hani Technological Forecasting and Social Change 159, 120180, 2020 | 131 | 2020 |
| Exploring big data-driven innovation in the manufacturing sector: evidence from UK firms MM Babu, M Rahman, A Alam, BL Dey Annals of Operations Research 333 (2), 689-716, 2024 | 105 | 2024 |
| The role of artificial intelligence in shaping the future of Agile fashion industry M Mohiuddin Babu, S Akter, M Rahman, MM Billah, D Hack-Polay Production Planning & Control 35 (15), 2084-2098, 2024 | 83 | 2024 |
| Do online reviews still matter post-purchase? H Liu, C Jayawardhena, VS Osburg, M Mohiuddin Babu Internet Research 30 (1), 109-139, 2020 | 74 | 2020 |
| Technology upgrading through co-creation of value in developing societies: Analysis of the mobile telephone industry in Bangladesh BL Dey, MM Babu, M Rahman, M Dora, N Mishra Technological Forecasting and Social Change 145, 413-425, 2019 | 71 | 2019 |
| Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare S Akter, MM Babu, MA Hossain, U Hani Journal of Business Research 140, 95-106, 2022 | 61 | 2022 |
| Value co-creation as a dialectical process: Study in Bangladesh and Indian Province of West Bengal M Rahman, S Bose, MM Babu, BL Dey, SK Roy, B Binsardi Information Systems Frontiers 21, 527-545, 2019 | 49 | 2019 |
| Impact of firm’s customer orientation on performance: the moderating role of interfunctional coordination and employee commitment M Mohiuddin Babu Journal of Strategic Marketing 26 (8), 702-722, 2018 | 43 | 2018 |
| Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country MMD Alam, MM Babu, NAM Noor, SA Rahman, MZ Alam Strategic Change 29 (6), 649-663, 2020 | 41 | 2020 |
| Impact of market orientation on firm’s customer-based performance: The moderating role of employee orientation M Mohiuddin Babu, H Liu, C Jayawardhena, BL Dey Journal of Marketing Management 35 (7-8), 662-692, 2019 | 39 | 2019 |
| Factors contributing to the purchase of over the counter (OTC) drugs in Bangladesh: an empirical study MM Babu Internet J Third World Med 6 (2), 9-24, 2008 | 39 | 2008 |
| The role of speed on customer satisfaction and switching intention: A study of the UK mobile telecom market BL Dey, W Al-Karaghouli, S Minov, MM Babu, A Ayios, SS Mahammad, ... Information Systems Management 37 (1), 2-15, 2020 | 34 | 2020 |
| Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations DM Brown, C Apostolidis, BL Dey, P Singh, A Thrassou, L Kretsos, ... Industrial Marketing Management 117, 14-27, 2024 | 28 | 2024 |
| How does value co-creation transform quality of life at the bottom of the pyramid? S Akter, M Mohiuddin Babu, MA Hossain, U Hani Journal of Marketing Management 37 (9-10), 962-992, 2021 | 21 | 2021 |
| Mobile channel as a strategic distribution channel in times of crisis: a self-determination theory perspective M Zaman, T Vo-Thanh, R Hasan, M Mohiuddin Babu Journal of Strategic Marketing, 1-16, 2021 | 20 | 2021 |
| Cause related marketing and its impact on the purchasing behavior of the customers of Bangladesh: An empirical study MM Babu, M Mohiuddin American International University-Bangladesh (AIUB),(5), 126-134, 2008 | 19 | 2008 |
| Unleashing the power of artificial intelligence for climate action in industrial markets S Akter, MM Babu, U Hani, S Sultana, R Bandara, D Grant Industrial Marketing Management 117, 92-113, 2024 | 18 | 2024 |
| Omnichannel management capabilities in international marketing: The effects of word of mouth on customer engagement and customer equity S Akter, M Mohiuddin Babu, TMT Hossain, BL Dey, H Liu, P Singh International Marketing Review 41 (1), 42-73, 2024 | 12 | 2024 |
