| Research in Marketing Strategy NA Morgan, K Whitler, H Feng, S Chari Journal of the Academy of Marketing Science 47 (1), 1-26, 2019 | 545 | 2019 |
| Customer relationship management capabilities: Measurement, antecedents and consequences Y Wang, H Feng Management Decision 50 (1), 115-129, 2012 | 478 | 2012 |
| Marketing Department Power and Firm Performance H Feng, NA Morgan, LL Rego Journal of Marketing 79 (5), 1-20, 2015 | 360 | 2015 |
| Marketing Capabilities in International Marketing NA Morgan, H Feng, KA Whitler Journal of International Marketing, 2018 | 278 | 2018 |
| Firm Capabilities and Growth: The Moderating Role of Market Conditions H Feng, NA Morgan, LL Rego Journal of the Academy of Marketing Science, 2017 | 245 | 2017 |
| Marketing capabilities for b2b firms NA Morgan, RJ Slotegraaf, H Feng Handbook of business-to-business marketing, 96-116, 2022 | 84 | 2022 |
| Antecedents and financial impacts of building brand love HT Nguyen, H Feng International Journal of Research in Marketing 38 (3), 572-592, 2021 | 54 | 2021 |
| The impact of unprofitable customer management strategies on shareholder value H Feng, NA Morgan, LL Rego Journal of the Academy of Marketing Science 48 (2), 246-269, 2020 | 32 | 2020 |
| CRM capability in service industries: conceptualization and scale development Y Wang, H Feng Service Operations and Logistics, and Informatics, 2008. IEEE/SOLI 2008 …, 2008 | 29 | 2008 |
| When do marketing ideation crowdsourcing contests create shareholder value? The effect of contest design and marketing resource factors Z Cao, H Feng, MA Wiles Journal of Marketing 88 (2), 99-120, 2024 | 8 | 2024 |
| Marketing capabilities and Shelby D. Hunt: contributions, current state, and the future NA Morgan, H Feng Journal of Marketing Management 40 (13-14), 1224-1244, 2024 | 6 | 2024 |
| Firm capabilities and growth: The moderating effect of market conditions H Feng, NA Morgan, LL Rego Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 5 | 2016 |
| Managing Customer Relationship Capability for Superior Customer Asset: An Empirical Study in Business Market by Taking a Disaggregated Approach YG Wang, H Feng, JG Xing Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007 …, 2007 | 3 | 2007 |
| 3 The changing face of marketing management in China Y Wang, H Feng The Changing Face of Management in China 6, 52, 2014 | 1 | 2014 |
| 管理能力, 关系收益与顾客资产的关系研究——对组织市场客户服务的实证分析 何健， 韩顺平， 董伊人， 冯慧， 卞晨宇 南开管理评论, 107-114, 2010 | 1 | 2010 |
| Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks H Feng, KA Whitler, MA Wiles Journal of the Academy of Marketing Science, 2024 | | 2024 |
| Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know! M Key, T Clark, S Feng, OC Ferrell, L Price, D Stewart, D Rajaratnam Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
| Customer Asset Management Capability: Measurements and Performance Implications Based on China Firms Y Wang, H Feng, G Shi 2008 4th International Conference on Wireless Communications, Networking and …, 0 | | |
Neil A. MorganProfessor of Marketing, University of Wisconsin--Madisonایمیل تأیید شده در wisc.edu