دنبال کردن
Hannu Makkonen
Hannu Makkonen
Professor of Marketing, University of Vaasa
ایمیل تأیید شده در uva.fi
عنوان
نقل شده توسط
نقل شده توسط
سال
Dynamic capabilities and firm performance in a financial crisis
H Makkonen, M Pohjola, R Olkkonen, A Koponen
Journal of business research 67 (1), 2707-2719, 2014
5912014
Interactive value formation in interorganizational relationships: Dynamic interchange between value co-creation, no-creation, and co-destruction
H Makkonen, R Olkkonen
Marketing Theory 17 (4), 517-535, 2017
1882017
Narrative approach in business network process research—Implications for theory and methodology
H Makkonen, L Aarikka-Stenroos, R Olkkonen
Industrial Marketing Management 41 (2), 287-299, 2012
1762012
How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers’ green consumption values
TM Tan, H Makkonen, P Kaur, J Salo
Technological Forecasting and Social Change 176, 121432, 2022
1332022
Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation
L Aarikka-Stenroos, HS Makkonen
Journal of Business & Industrial Marketing 29 (4), 344-352, 2014
1242014
Artificial intelligence‐driven sustainable development: Examining organizational, technical, and processing approaches to achieving global goals
I Kulkov, J Kulkova, R Rohrbeck, L Menvielle, V Kaartemo, H Makkonen
Sustainable Development 32 (3), 2253-2267, 2024
1142024
Customer experience in omni-channel banking services
H Komulainen, H Makkonen
Journal of Financial Services Marketing 23, 190-199, 2018
1042018
A behavioral approach to organizational innovation adoption
H Makkonen, WJ Johnston, R Javalgi
Journal of Business Research 69 (7), 2480-2489, 2016
1022016
Innovation adoption and diffusion in business-to-business marketing
H Sakari Makkonen, W J. Johnston
Journal of Business & Industrial Marketing 29 (4), 324-331, 2014
682014
Overcoming the challenges of smart solution development: Co-alignment of processes, routines, and practices to manage product, service, and software integration
T Huikkola, M Kohtamäki, R Rabetino, H Makkonen, P Holtkamp
Technovation 118, 102382, 2022
672022
The role of information technology in strategic buyer–supplier relationships
H Makkonen, M Vuori
Industrial Marketing Management 43 (6), 1053-1062, 2014
652014
Organizational buying as muddling through: A practice–theory approach
H Makkonen, R Olkkonen, A Halinen
Journal of Business Research 65 (6), 773-780, 2012
612012
CRM system implementation and firm performance: the role of consultant facilitation and user involvement
S Suoniemi, A Zablah, H Terho, R Olkkonen, D Straub, H Makkonen
Journal of Business & Industrial Marketing 37 (13), 19-32, 2022
572022
Agile logic for SaaS implementation: Capitalizing on marketing automation software in a start-up
J Mero, M Leinonen, H Makkonen, H Karjaluoto
Journal of business research 145, 583-594, 2022
562022
Buyer attractiveness as a catalyst for buyer–supplier relationship development
H Makkonen, M Vuori, M Puranen
Industrial Marketing Management 55, 156-168, 2016
492016
Technology entrepreneurship in healthcare: Challenges and opportunities for value creation
I Kulkov, M Ivanova-Gongne, A Bertello, H Makkonen, J Kulkova, ...
Journal of Innovation & Knowledge 8 (2), 100365, 2023
402023
Explicating the market dimension in the study of digital innovation: A management framework for digital innovation
H Makkonen, H Komulainen
Technology analysis & strategic management 30 (9), 1015-1028, 2018
382018
A contextual account of digital servitization through autonomous solutions: Aligning a digital servitization process and a maritime service ecosystem transformation to …
H Makkonen, S Nordberg-Davies, J Saarni, T Huikkola
Industrial Marketing Management 102, 546-563, 2022
332022
Versatile capabilities for growth in the context of transforming countries: evidence from Polish manufacturing companies
M Mitrega, D Siemieniako, H Makkonen, K Kubacki, S Bresciani
Journal of Business Research 134, 156-170, 2021
322021
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship: A relationship positioning perspective
H Makkonen, M Saarikorpi, R Rajala
Industrial Marketing Management 81, 65-77, 2019
322019
سیستم در حال حاضر قادر به انجام عملکرد نیست. بعداً دوباره امتحان کنید.
مقاله‌ها 1–20