| Islamic marketing as macromarketing D Kadirov Journal of Islamic Marketing 5 (1), 2-19, 2014 | 83 | 2014 |
| Symbolism in Marketing Systems D Kadirov, RJ Varey Journal of Macromarketing 31 (2), 160-171, 2011 | 79 | 2011 |
| Towards a theory of marketing systems as the public good D Kadirov Journal of Macromarketing 38 (3), 278-297, 2018 | 74 | 2018 |
| Private labels ain’t bona fide! Perceived authenticity and willingness to pay a price premium for national brands over private labels D Kadirov Journal of Marketing Management 31 (17-18), 1773-1798, 2015 | 74 | 2015 |
| Marketing a destination brand image to Muslim tourists: does accessibility to cultural needs matter in developing brand loyalty? ZL Wisker, D Kadirov, J Nizar Journal of Hospitality & Tourism Research 47 (1), 84-105, 2023 | 64 | 2023 |
| Authenticity: A macromarketing perspective D Kadirov, RJ Varey, B Wooliscroft Journal of Macromarketing 34 (1), 73-79, 2014 | 55 | 2014 |
| Informal cross border trade as a substratum marketing system: a review and conceptual framework E Kahiya, D Kadirov Journal of Macromarketing 40 (1), 88-109, 2020 | 49 | 2020 |
| Modelling P2P Airbnb online host advertising effectiveness: the role of emotional appeal information completeness creativity and social responsibility ZL Wisker, D Kadirov, C Bone International Journal of Culture, Tourism and Hospitality Research 13 (4 …, 2019 | 36 | 2019 |
| Macro-systems role of marketing: do we trade environment for welfare? D Kadirov Journal of Macromarketing 31 (4), 359-375, 2011 | 35 | 2011 |
| Investigating Chrematistics in Marketing Systems: A Research Framework D Kadirov, RJ Varey, S Wolfenden Journal of Macromarketing 36 (1), 54-67, 2016 | 31 | 2016 |
| Clothing of righteousness: exploring tensions of halal maternity wear on online apparel websites J Krisjanous, N Allayarova, D Kadirov Journal of Islamic Marketing 13 (5), 1125-1142, 2022 | 30 | 2022 |
| Tackling the subaltern quandary: marketing systems of dignity SR Jagadale, D Kadirov, D Chakraborty Journal of Macromarketing 38 (1), 91-111, 2018 | 30 | 2018 |
| Marketing Islamic services: tackling misconceptualisation of commercial insurance D Kadirov Journal of Islamic Marketing 12 (2), 264-279, 2021 | 27 | 2021 |
| Halal service research: Definition, domain and dynamics D Kadirov, F Tjiptono, KS Fam Open Access Te Herenga Waka-Victoria University of Wellington, 2020 | 27 | 2020 |
| Islamic Marketing: Theories, Practices, and Perspectives D Kadirov Conscientia Capital Press, 2019 | 27 | 2019 |
| Brand authenticity: Scale development and validation D Kadirov Proceeding of Annual Conference of the Australian & New Zealand Marketing …, 2010 | 27 | 2010 |
| Neo-structuralist analysis of green-marketing discourse: interpreting hybrid car manufacturers and consumers D Kadirov, RJ Varey Consumption Markets & Culture 16 (3), 266-289, 2013 | 25 | 2013 |
| Quality‐Of‐Life as Chronotopefication and Futurization: Subsistence Consumer Experiences in India SR Jagadale, H Roy‐Chaudhuri, D Kadirov Journal of Consumer Affairs, 2020 | 21 | 2020 |
| Causality in Islamic marketing research: Building consistent theories and stating correct hypotheses D Kadirov, I Bahiss, A Bardakcı Journal of Islamic Marketing 12 (2), 342-362, 2021 | 20 | 2021 |
| Social media analysis of anti-consumption in Turkey MS Khan, D Kadirov, A Bardakci, R Iftikhar, T Baran, M Kantar, N Madak British Food Journal 121 (1), 22-34, 2019 | 18 | 2019 |
Dr Richard J VareyRetired Professor of Marketing, formerly University of Waikato, New Zealandایمیل تأیید شده در waikato.ac.nz