| Smart Tourism Experience and Responsible Travelers' Behavior: A Systematic Literature Review M Aarabe, NB Khizzou, L Alla, A Benjelloun Promoting responsible tourism with digital platforms, 128-147, 2024 | 25 | 2024 |
| The impact of digitalisation on the customer experience in medical tourism: A systematic review BK Nouhaila, M Aarabe, L Alla Impact of AI and tech-driven solutions in hospitality and tourism, 408-428, 2024 | 22 | 2024 |
| Marketing applications of emerging technologies: A systematic literature review M Aarabe, NB Khizzou, L Alla, A Benjelloun AI and data engineering solutions for effective marketing, 23-47, 2024 | 22 | 2024 |
| Current trends in scientific research on managerial innovations in healthcare supply chain: A bibliometric analysis NB Khizzou, M Aarabe, L Alla 2024 IEEE 15th International Colloquium on Logistics and Supply Chain …, 2024 | 2 | 2024 |
| Digital Logistics Solutions for Effective SME Performance: Case of Small Connected Businesses N Bouhtati, M Aarabe, L Alla Global Partnerships and Governance of Supply Chain Systems, 125-156, 2025 | | 2025 |
| Technology-Driven and Personality in the Travel Experience Within a Destination: Literature Review and Proposal for Analysis Model M Aarabe, M Bouizgar, NB Khizzou, L Alla, A Benjelloun Adapting to Evolving Consumer Experiences in Hospitality and Tourism, 267-300, 2025 | | 2025 |
| Logistic Clustering Dynamics Determinants: A Bibliometric and Prospective Approach N Bouhtati, M Aarabe, L Alla, Y El Yaacoubi Utilizing Technology to Manage Territories, 139-174, 2025 | | 2025 |
| Smart Territorial Marketing and Promotion of Customer Engagement Towards the Territorial Brand: A Systematic Review of Literature M Bouizgar, M Aarabe, NB Khizzou, L Alla, A Benjelloun Sustainable and Intelligent Territorial Marketing and Entrepreneurship, 129-158, 2025 | | 2025 |
| Digital Marketing and Territorial Attractiveness of Innovative Entrepreneurship: Exploratory Qualitative Study C Laoute, M Aarabe, NB Khizzou, L Alla, B Alj, A Benjelloun Sustainable and Intelligent Territorial Marketing and Entrepreneurship, 33-68, 2025 | | 2025 |
| Marketing Applications of Emerging Technologies and Business Performance of Tourism SMEs: A Systematic Literature Review M Aarabe, NB Khizzou, L Alla, A Benjelloun Models, Strategies, and Tools for Competitive SMEs, 217-242, 2025 | | 2025 |
| The Transformative Impact of Artificial Intelligence on Tourism Experience: Analysis of Trends and Perspectives M Aarabe, M Bouizgar, NB Khizzou, L Alla, A Benjelloun AI Technologies for Personalized and Sustainable Tourism, 277-310, 2025 | | 2025 |
| Social Media Analytics for Effective Customer Brand Engagement Assessment: A Theoretical Exploration L Alla, N Bouhtati, M Aarabe, NB Khizzou Leveraging AI for Effective Digital Relationship Marketing, 385-418, 2025 | | 2025 |
| Practices of Qualitative M Aarabe Data Collection and Analysis in Scientific Qualitative Research, 229, 2024 | | 2024 |
| Contribution of the Evaluation of Infection Control Committees to the Development of a Computerized Infection Risk Management Tool N Ben Khizzou, L Alla, M Aarabe International Conference on Digital Technologies and Applications, 443-453, 2024 | | 2024 |
| Practices of Qualitative Studies in Medical Sciences: The Focus Groups Method Applied to Patients NB Khizzou, M Aarabe, L Alla Data Collection and Analysis in Scientific Qualitative Research, 229-252, 2024 | | 2024 |
| Social Media Analytics for Effective Customer Brand Engagement Assessment L Alla, N Bouhtati, M Aarabe, NB Khizzou Advances in Marketing, Customer Relationship Management, and E-Services, 0 | | |
