| Targeted online advertising: Using reciprocity appeals to increase acceptance among users of free web services JH Schumann, F Von Wangenheim, N Groene Journal of Marketing 78 (1), 59-75, 2014 | 425 | 2014 |
| Trademarks and venture capital valuation JH Block, G De Vries, JH Schumann, P Sandner Journal of Business Venturing 29 (4), 525-542, 2014 | 312 | 2014 |
| Mapping the customer journey: Lessons learned from graph-based online attribution modeling E Anderl, I Becker, F Von Wangenheim, JH Schumann International journal of research in marketing 33 (3), 457-474, 2016 | 290 | 2016 |
| Helping firms reduce complexity in multichannel online data: A new taxonomy-based approach for customer journeys E Anderl, JH Schumann, W Kunz Journal of Retailing 92 (2), 185-203, 2016 | 207 | 2016 |
| Technology mediation in service delivery: A new typology and an agenda for managers and academics (vol 32, pg 133, 2012) JH Schumann, NV Wuenderlich, F Wangenheim Technovation 32 (7-8), 440-440, 2012 | 207* | 2012 |
| “Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange” JH Schumann, F Wangenheim, A Stringfellow, Z Yang, V Blazevic, ... Journal of International Marketing 18 (3), 62-79, 2010 | 176 | 2010 |
| Drivers of Trust in Relational Service Exchange: Understanding the Importance of Cross-Cultural Differences JH Schumann, MK Florian v. Wangenheim, Anne Stringfellow, Zhilin Journal of Service Research 13 (4), 453-68, 2010 | 167 | 2010 |
| Service locus of control and customer coproduction: the role of prior service experience and organizational socialization M Büttgen, JH Schumann, Z Ates Journal of service research 15 (2), 166-181, 2012 | 136 | 2012 |
| Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits JH Schumann, NV Wünderlich, H Evanschitzky Journal of Retailing 90 (1), 111-118, 2014 | 107 | 2014 |
| Paying before or paying after? Timing and uncertainty in pay-what-you-want pricing G Viglia, M Maras, J Schumann, D Navarro-Martinez Journal of Service Research 22 (3), 272-284, 2019 | 72 | 2019 |
| Finding the right words: The influence of keyword characteristics on performance of paid search campaigns S Klapdor, EM Anderl, F von Wangenheim, JH Schumann Journal of Interactive Marketing 28 (4), 285-301, 2014 | 64 | 2014 |
| Getting personal in public!? How consumers respond to public personalized advertising in retail stores NJ Hess, CM Kelley, ML Scott, M Mende, JH Schumann Journal of Retailing 96 (3), 344-361, 2020 | 60 | 2020 |
| How the introduction of digital sales channels affects salespeople in business-to-business contexts: a qualitative inquiry FM Bongers, JH Schumann, C Schmitz Journal of Personal selling & sales ManageMent 41 (2), 150-166, 2021 | 58 | 2021 |
| “Why would I read a mobile review?” Device compatibility perceptions and effects on perceived helpfulness A März, S Schubach, JH Schumann Psychology & Marketing 34 (2), 119-137, 2017 | 52 | 2017 |
| Mapping the customer journey: A graph-based framework for online attribution modeling E Anderl, I Becker, FV Wangenheim, JH Schumann Available at SSRN 2343077, 2014 | 46 | 2014 |
| The impact of consumption goals on flat-rate choice: can “hedonizing” a service increase customers’ propensity to choose a flat rate? F Uhrich, JH Schumann, F von Wangenheim Journal of Service Research 16 (2), 216-230, 2013 | 46 | 2013 |
| How consumers assess free E-services: The role of benefit-inflation and cost-deflation effects BA Hüttel, JH Schumann, M Mende, ML Scott, CJ Wagner Journal of Service Research 21 (3), 267-283, 2018 | 40 | 2018 |
| Organizational frontlines in the digital age: The Consumer–Autonomous Technology–Worker (CAW) framework J Van Doorn, E Smailhodzic, S Puntoni, J Li, JH Schumann, J Holthöwer Journal of Business Research 164, 114000, 2023 | 34 | 2023 |
| Increasing consumers’ willingness to engage in data disclosure processes through relevance-illustrating game elements M Bidler, J Zimmermann, JH Schumann, T Widjaja Journal of Retailing 96 (4), 507-523, 2020 | 34 | 2020 |
| Mass-customised products: are they bought for uniqueness or to overcome problems with standard products? S Michel, M Kreuzer, A Stringfellow, JH Schumann Journal of Customer Behaviour 8 (4), 307-327, 2009 | 33 | 2009 |
Florian v. WangenheimProfessor of Technology Marketing, D-MTEC, ETH Zürichایمیل تأیید شده در ethz.ch