| International marketing strategies in industrial clusters: Insights from the Southern Hemisphere C Felzensztein, C Stringer, M Benson-Rea, S Freeman Journal of Business Research 67 (5), 837-846, 2014 | 132 | 2014 |
| Branding as a dynamic capability: Strategic advantage from integrating meanings with identification RJ Brodie, M Benson-Rea, CJ Medlin Marketing Theory 17 (2), 183-199, 2017 | 123 | 2017 |
| The plurality of co-existing business models: Investigating the complexity of value drivers M Benson-Rea, RJ Brodie, H Sima Industrial marketing management 42 (5), 717-729, 2013 | 120 | 2013 |
| Highly skilled and business migrants: Information processes and settlement outcomes M Benson‐Rea, S Rawlinson International Migration 41 (2), 59-79, 2003 | 114 | 2003 |
| Environmental upgrading of apparel firms in global value chains: Evidence from Sri Lanka A Khattak, C Stringer, M Benson-Rea, N Haworth Competition & Change 19 (4), 317-335, 2015 | 98 | 2015 |
| Country of origin branding: An integrative perspective RJ Brodie, M Benson-Rea Journal of Product & Brand Management 25 (4), 322-336, 2016 | 96 | 2016 |
| What becomes of international new ventures? A coevolutionary approach P Zettinig, M Benson-Rea European Management Journal 26 (6), 354-365, 2008 | 86 | 2008 |
| Competing on the edge: Implications of network position for internationalizing small-and medium-sized enterprises D Odlin, M Benson-Rea International Business Review 26 (4), 736-748, 2017 | 74 | 2017 |
| Networks, learning and the lifecycle M Benson-Rea, H Wilson European Management Journal 21 (5), 588-597, 2003 | 47 | 2003 |
| Cutting down or eating up: Examining meat consumption, reduction, and sustainable food beliefs, attitudes, and behaviors JA Kemper, M Benson-Rea, J Young, M Seifert Food Quality and Preference 104, 104718, 2023 | 41 | 2023 |
| Representing Europe: The emerging ‘culture’of EU diplomacy M Benson‐Rea, C Shore Public Administration 90 (2), 480-496, 2012 | 37 | 2012 |
| Student internships and work placements: approaches to risk management in higher education D Odlin, M Benson-Rea, B Sullivan-Taylor Higher Education 83 (6), 1409-1429, 2022 | 34 | 2022 |
| Political schemas and corporate political activities during foreign market entry: A micro-process perspective ZF Elsahn, M Benson-Rea Management International Review 58 (5), 771-811, 2018 | 32 | 2018 |
| How can Country-of-Origin image be leveraged to create global sporting goods brands? A Gerke, N Chanavat, M Benson-Rea Sport Management Review 17 (2), 174-189, 2014 | 31 | 2014 |
| Is social upgrading occurring in South Asia’s apparel industry? A Khattak, N Haworth, C Stringer, M Benson-Rea Critical Perspectives on International Business 13 (3), 226-243, 2017 | 27 | 2017 |
| Governing corporate social responsibility in the apparel industry after Rana Plaza A Hira, M Benson-Rea Palgrave Macmillan, 2017 | 26 | 2017 |
| The integration of highly skilled migrants into the labour market: implications for New Zealand Business M Benson-Rea, N Haworth, S Rawlinson University of Auckland, Business School, 1999 | 23 | 1999 |
| Market niches as dynamic, co-created resource domains D Odlin, M Benson-Rea Industrial Marketing Management 95, 29-40, 2021 | 18 | 2021 |
| Generic branding of New Zealand wine: From global allocator to global marketing RJ Brodie, M Benson-Rea, N Lewis Fourth International Conference of the Academy of Wine Business, 2008 | 17 | 2008 |
| Strategic issues facing the New Zealand wine industry in a global environment M Benson-Rea, RJ Brodie, W Cartwright Paper for the Wine Marketing Colloquium, University of South Australia …, 2003 | 16 | 2003 |
Roderick J. BrodieDepartment of Marketing University of Auckland Business Schoolایمیل تأیید شده در auckland.ac.nz
