| Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow V Arghashi, CA Yuksel Journal of Retailing and Consumer Services 64, 102756, 2022 | 257 | 2022 |
| Shopping with augmented reality: How wow-effect changes the equations! V Arghashi Electronic Commerce Research and Applications 54, 101166, 2022 | 88 | 2022 |
| An integrated model of social media brand love: Mediators of brand attitude and consumer satisfaction V Arghashi, Z Bozbay, A Karami Journal of Relationship Marketing 20 (4), 319-348, 2021 | 79 | 2021 |
| The relationship between brand love and brand attitude Z Bozbay, A Karami, V Arghashi 2nd International Conference on Management and Business, Tebriz, Iran, 8-9, 2018 | 30 | 2018 |
| Customer brand engagement behaviors: the role of cognitive values, intrinsic and extrinsic motivations and self-brand connection V Arghashi, C Arsun Yuksel Journal of Marketing Theory and Practice 31 (2), 146-172, 2023 | 22 | 2023 |
| The influence of social media trust on consumer behavioral intention in tourism industry A Karami, Z Bozbay, V Arghashi The 2nd Conference on Management & Business, 1-18, 2018 | 12 | 2018 |
| Country-of-origin image; SMEs and emerging economies–evidence from a case study of manufacturing SMEs from Turkey V Arghashi, A Okumuş Journal of Islamic Marketing 13 (4), 956-974, 2022 | 10 | 2022 |
| Interactivity, inspiration, and perceived usefulness V Arghashi, CA Yuksel How retailers’ AR-apps, 2022 | 6 | 2022 |
| Exploring users' fluidity and adaptation in virtual worlds: metaverse features and interaction of awe and realism V Arghashi Asia-Pacific Journal of Business Administration, 2024 | 1 | 2024 |
| Bir Ünlünün Rakip Marka Reklamlarında Yer Almasına Yönelik Tüketici Tutumlarının Belirlenmesi Z Bozbay, EK Başlar, G Erdoğan, V Arghashi Anadolu Üniversitesi Sosyal Bilimler Dergisi 20 (4), 1-22, 2020 | | 2020 |
CENK ARSUN YÜKSELİstanbul Üniversitesi İşletme Fakültesiایمیل تأیید شده در istanbul.edu.tr