| Development of a scale to measure the perceived benefits and risks of online shopping S Forsythe, C Liu, D Shannon, LC Gardner Journal of interactive marketing 20 (2), 55-75, 2006 | 1627 | 2006 |
| Environmentally sustainable textile and apparel consumption: The role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance J Kang, C Liu, SH Kim International Journal of consumer studies 37 (4), 442-452, 2013 | 678 | 2013 |
| Examining drivers of online purchase intensity: Moderating role of adoption duration in sustaining post-adoption online shopping C Liu, S Forsythe Journal of retailing and consumer services 18 (1), 101-109, 2011 | 141 | 2011 |
| Sustaining online shopping: Moderating role of online shopping motives C Liu, S Forsythe Journal of Internet Commerce 9 (2), 83-103, 2010 | 113 | 2010 |
| Motivations and obstacles for fashion renting: A cross-cultural comparison C Lang, S Seo, C Liu Journal of Fashion Marketing and Management: An International Journal 23 (4 …, 2019 | 108 | 2019 |
| The entrepreneurial motivations, cognitive factors, and barriers to become a fashion entrepreneur: A direction to curriculum development for fashion entrepreneurship education C Lang, C Liu International Journal of Fashion Design, Technology and Education 12 (2 …, 2019 | 88 | 2019 |
| Clothing consumption during the COVID-19 pandemic: Evidence from mining tweets C Liu, S Xia, C Lang Clothing and Textiles Research Journal 39 (4), 314-330, 2021 | 84 | 2021 |
| Post‐adoption online shopping continuance C Liu, S Forsythe International Journal of Retail & Distribution Management 38 (2), 97-114, 2010 | 83 | 2010 |
| Creativity and sustainable apparel retail models: does consumers’ tendency for creative choice counter-conformity matter in sustainability? C Lang, CM Armstrong, C Liu Fashion and Textiles 3, 1-15, 2016 | 56 | 2016 |
| Post-disaster coping and recovery: The role of perceived changes in the retail facilities C Liu, WC Black, FC Lawrence, MEB Garrison Journal of Business Research 65 (5), 641-647, 2012 | 56 | 2012 |
| Modeling Consumer adoption of the internet as a shopping medium: An integrated perspective C Liu Cambria Press, 2004 | 50 | 2004 |
| Style and fit customization: a web content mining approach to evaluate online mass customization experiences C Lang, S Xia, C Liu Journal of Fashion Marketing and Management: An International Journal 25 (2 …, 2021 | 32 | 2021 |
| Comparison of consumers’ acceptance of online apparel mass customization across web and mobile channels Y Liang, C Liu Journal of Global Fashion Marketing 10 (3), 228-245, 2019 | 29 | 2019 |
| Profiling consumers: Examination of Chinese Gen Z consumers’ sustainable fashion consumption Y Zhang, C Liu, Y Lyu Sustainability 15 (11), 8447, 2023 | 27 | 2023 |
| Examining Generation Z consumer online fashion resale participation and continuance intention through the lens of consumer perceived value C Liu, JM Bernardoni, Z Wang Sustainability 15 (10), 8213, 2023 | 27 | 2023 |
| Beyond adoption: sustaining online shopping C Liu, S Forsythe, WC Black The International Review of Retail, Distribution and Consumer Research 21 (1 …, 2011 | 27 | 2011 |
| Why forward viral fashion messages? The moderating roles of consumers’ fashion traits and message orientation C Kobia, C Liu Journal of Internet Commerce 16 (3), 287-308, 2017 | 26 | 2017 |
| Unlocking the potential of artificial intelligence in fashion design and e-commerce applications: The case of Midjourney Y Zhang, C Liu Journal of Theoretical and Applied Electronic Commerce Research 19 (1), 654-670, 2024 | 23 | 2024 |
| Post-disaster consumer coping: Consumption adjustment C Liu, W Black Asia-Pacific Advances in Consumer Research 9, 238-245, 2011 | 19 | 2011 |
| Examining consumers’ perceptions of and attitudes toward digital fashion in general and purchase intention of luxury brands’ digital fashion specifically Y Zhang, C Liu, Y Lyu Journal of Theoretical and Applied Electronic Commerce Research 18 (4), 1971 …, 2023 | 17 | 2023 |
