| Surveillance of poultry diseases in Punjab province, Pakistan; special reference to Newcastle disease H Rehman, N Fawad, G Abbas, G Naheed, B Siddique, F Afzal, ... Res J Vet Pract 1, 1-4, 2013 | 14 | 2013 |
| Effectiveness of offline and online rewards in restoring satisfaction and trust Z Tahir Spanish Journal of Marketing-ESIC 25 (3), 409-424, 2021 | 12 | 2021 |
| Nexus between audit committee and corporate risk: evidence from Pakistan A Noor, M Farooq, Z Tahir Corporate Governance: The international journal of business in society 22 (6 …, 2022 | 7 | 2022 |
| Effects of Total Quality Management (Tqm) on Financial and Non-Financial Performance: Evidence From Higher Educational Sector of Pakistan T Shafqat, R Mushtaq, Z Tahir, WA Shaheen Humanities & Social Sciences Reviews 9 (3), 1027-1037, 2021 | 7 | 2021 |
| Enhancing customer engagement through source appearance and self-influencer congruence in mobile advertising M Talha, Z Tahir, I Mehroush Spanish Journal of Marketing-ESIC 28 (4), 382-401, 2024 | 5 | 2024 |
| THE EFFECT OF RESTORED TRUST ON POST-RECOVERY REPURCHASE INTENTION. Z Tahir, R Mushtaq, A Rahim, N Altaf Ilkogretim Online 20 (2), 2021 | 2 | 2021 |
| The Role of Gender and Content Format towards Enhancing the Engagement on Instagram B Balouch, Z Tahir South Asian Review of Business and Administrative Studies (SABAS) 6 (1), 1-12, 2024 | | 2024 |
| Role of Electronic Word of Mouth in Generating a Prestigious Perception of the Brands S Hussain, Z Tahir, A Fatima Sustainable Business and Society in Emerging Economies 6 (2), 259-266, 2024 | | 2024 |
| Barriers towards Adoption of E-Government Services K Shahzad, Z Tahir, UA Cheema, MA Ahmad Journal of Business and Social Review in Emerging Economies 10 (2), 143-154, 2024 | | 2024 |
| Influencer-product congruence and social media advertising perception: a mediated pathway to enhance purchase intention M Talha, Z Tahir, A Fatima, U Saeed, I Mehroush | | 2024 |
| Enhancing customer engagement through source appearance and self-influencer congruence in mobile advertising M El-Taha, Z Tahir, I Mehroush Spanish journal of marketing-ESIC 28 (4), 1, 2024 | | 2024 |
| The Role of Trust in the Service Recovery Context and Its Subsequent Effect on the Repurchase Intention Z Tahir, K Goudarzi Academy of Marketing Science Annual Conference, 311-323, 2020 | | 2020 |
| The role of trust in the service recovery context and the relative effectiveness of compensation across the offline and online service mediums Z Tahir Lyon, 2020 | | 2020 |
| An Exploration of Customers’ Online Service Recovery Expectations Z Tahir, K Goudarzi Paradigms, 171-174, 2020 | | 2020 |
