| Acceptance of mobile apps among bottom of pyramid customers of urban areas PS Tabeck, AB Singh Indian Journal of Marketing 52 (9), 43-58, 2022 | 7 | 2022 |
| Fighting pandemic: the mobile application way (a case of the Aarogya Setu App) PS Tabeck, V Jain Emerging Economies Cases Journal 4 (2), 95-102, 2022 | 3 | 2022 |
| Contemporary mobile experience among bottom of pyramid PS Tabeck, AB Singh Impacts of mobile use and experience on contemporary society, 213-225, 2019 | 3 | 2019 |
| AN EMPIRICAL STUDY ON BOTTOM OF PYRAMID CUSTOMERS TOWARDS ADOPTION OF INNOVATION AK Pooja Sehgal Tabeck, Anurupa B. Singh International Journal of Civil Engineering and Technology (IJCIET) 9 (6 …, 2018 | 3* | 2018 |
| Role of technology in retail business PS Tabeck J. Xi’an Univ. Technol 12 (10), 2020 | 2 | 2020 |
| A Study on Smart Phone Usage Among Bottom of Pyramid PS Tabeck, AB Singh, SP Banerjee International Journal of Applied Business and Economic Research 15 (1), 289-296, 2017 | 2 | 2017 |
| Study on factors Influencing Purchase Behaviour at Big Bazzar PS Tabeck Apeejay-Journal of Management Sciences & Technology, 0 | 2* | |
| Leveraging technological innovation & retail businesses during pandemic time PS Tabeck, V Ahuja | 1 | 2023 |
| A study on service quality of multi brand outlets - TATA croma and jumbo electronics using SERVQUAL model SS Sonali Banerjee, Sanjeev Bansal, Pooja Sehgal International Journal of Economic Research 14 (19), 471-482, 2017 | 1 | 2017 |
| Enhancing brand trustworthiness, relationships, congruence and positioning through social media marketing in the FMCG sector V Ahuja, PS Tabeck Cogent Business & Management 11 (1), 2434203, 2024 | | 2024 |
| Digital Health Services with Special Reference to Adoption of m Health Applications PS Tabeck, V Jain 2024 14th International Conference on Cloud Computing, Data Science …, 2024 | | 2024 |
| Unlocking the Success of Mobile Wallets Among Hawkers in India PS Tabeck Revolutionizing Customer-Centric Banking Through ICT, 169-180, 2024 | | 2024 |
| Influence of social media platforms on consumers’ attitudes for selecting travel destinations V Ahuja, PS Tabeck, P Arora | | 2023 |
| Role of Social Media to Enhance Brand Engagement and Brand Perception in the Textile, Apparel, and Fashion Industry V Ahuja, PS Tabeck Social Media and Online Consumer Decision Making in the Fashion Industry …, 2023 | | 2023 |
| Technology A Sustainable Disrupter for Indian Unorganised Retail PS Tabeck, V Jain, A Sharma 2022 International Mobile and Embedded Technology Conference (MECON), 517-521, 2022 | | 2022 |
| Consumer Ethnocentrism Towards Apparel Brands PS Tabeck GIS SCIENCE JOURnal 7 (11), 636-644, 2020 | | 2020 |
| Bottom of pyramid- a case of mgnrega PST Prabal Garg International Journal of Social Science & Economic Research 2 (11), 5148-5157, 2017 | | 2017 |
| Buzz: Starts fades and revives R Biswas, PS Tabeck Journal of Management Research and Analysis 4 (4), 178-182, 2017 | | 2017 |
| Marketing Perspective Of ujjwala: A ray of hope for women household B Bhardwaj, PS Tabeck ZENITH International Journal of Multidisciplinary Research 7 (12), 90-101, 2017 | | 2017 |
| CONTENT ANALYSIS OF CHILDREN BASED FOOD AND BEVERAGES ADVERTISEMENTS. PS TABECK, SP BANERJEE CLEAR International Journal of Research in Commerce & Management 7 (7), 2016 | | 2016 |
