دنبال کردن
Jochen Wirtz
عنوان
نقل شده توسط
نقل شده توسط
سال
Services Marketing: People, Technology, Strategy, 9th edition‏
J Wirtz, C Lovelock‏
World Scientific, ISBN 978-1944659790 (hard cover), ISBN 978-1944659820 …, 2022‏
12561*2022
Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research …‏
YK Dwivedi, N Kshetri, L Hughes, EL Slade, A Jeyaraj, AK Kar, ...‏
Elsevier, 2023‏
30072023
Marketing de Serviços: Pessoas, Tecnologia e Estratégia, 8th edition‏
J Wirtz, MA Hemzo, C Lovelock‏
Publisher: Saraiva/SOMOS; ISBN: 978-8571441224, 2020‏
2437*2020
Brave New World: Service Robots in the Frontline‏
J Wirtz, P Patterson, W Kunz, T Gruber, VN Lu, S Paluch, A Martins‏
Journal of Service Management 29 (5), 907-931, 2018‏
21932018
Congruency of Scent and Music as a Driver of In-store Evaluations and Behavior‏
AS Mattila, J Wirtz‏
Journal of Retailing 77 (2), 273-289, 2001‏
20062001
Pemasaran Jasa: Manusia, Tekhnologi, Strategi Jilid I‏
C Lovelock, J Wirtz, J Mussry‏
Indonesian Edition of Services Marketing. Publisher: Erlanggah, Indonesia, 2010‏
1754*2010
Services Marketing: People, Technology, Strategy, 5th edition‏
CH Lovelock, J Wirtz‏
Pearson/Prentice Hall, ISBN 978-0-13-610721-7, ISBN 0-13-187552-3, ISBN 0-13 …, 2004‏
1552*2004
Managing Brands and Customer Engagement in Online Brand Communities‏
J Wirtz, A den Ambtman, J Bloemer, C Horváth, B Ramaseshan, ...‏
Journal of Service Management 24 (3), 223-244, 2013‏
11542013
Consumer Responses to Compensation, Speed of Recovery and Apology After a Service Failure‏
J Wirtz, AS Mattila‏
International Journal of Service Industry Management 15 (2), 150-166, 2004‏
11502004
Marketing des Services, 7th edition‏
C Lovelock, J Wirtz, D Lapert, A Munos‏
Paris: Pearson Education France; ISBN 978-2744076633, 2015‏
1062*2015
Essentials of Services Marketing, 4th edition‏
J Wirtz‏
Pearson Higher Education, ISBN: 978-1-292-42519-1, 2023‏
862*2023
The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Word-of-Mouth Behaviour‏
J Wirtz, P Chew‏
International Journal of Service Industry Management 13 (2), 141-162, 2002‏
8232002
Consumer Satisfaction with Services: Integrating the Environment Perspective in Services Marketing into the Traditional Disconfirmation Paradigm‏
J Wirtz, JEG Bateson‏
Journal of Business Research 44 (1), 55-66, 1999‏
7591999
The Role of Store Environmental Stimulation and Social Factors on Impulse Purchasing‏
AS Mattila, J Wirtz‏
Journal of Services Marketing 22 (7), 562-567, 2008‏
7282008
Metaverse Marketing: How the Metaverse Will Shape the Future of Consumer Research and Practice‏
YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJG Ahn, J Balakrishnan, ...‏
Psychology & Marketing 40 (4), 750-776, 2023‏
6362023
The Moderating Role of Target-Arousal on the Impact of Affect on Satisfaction—an Examination in the Context of Service Experiences‏
J Wirtz, AS Mattila, RLP Tan‏
Journal of Retailing 76 (3), 347-365, 2000‏
5572000
Service Robots, Customers, and Service Employees: What Can We Learn from the Academic Literature and Where are the Gaps?‏
VN Lu, J Wirtz, W Kunz, S Paluch, T Guber, A Martins, P Patterson‏
Journal of Service Theory and Practice 30 (3), 361-391, 2020‏
5532020
Platforms in the Peer-to-Peer Sharing Economy‏
J Wirtz, KKF So, M Mody, S Liu, HHE Chun‏
Journal of Service Management 30 (4), 452-483, 2019‏
5362019
Has Revenue Management Become Acceptable?‏
SE Kimes, J Wirtz‏
Journal of Service Research 6 (2), 125-135, 2003‏
5152003
Corporate Digital Responsibility‏
L Lobschat, B Müller, F Eggers, L Brandimarte, S Diefenbach, S Kroschke, ...‏
Journal of Business Research 122, 875-888, 2021‏
5142021
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مقاله‌ها 1–20