| The market valuation of outsourcing new product development N Raassens, S Wuyts, I Geyskens Journal of Marketing Research 49 (5), 682-695, 2012 | 120 | 2012 |
| NPS and online WOM: Investigating the relationship between customers’ promoter scores and eWOM behavior N Raassens, H Haans Journal of Service Research 20 (3), 322-334, 2017 | 104 | 2017 |
| Search engine advertisements: The impact of advertising statements on click-through and conversion rates H Haans, N Raassens, R van Hout Marketing Letters 24, 151-163, 2013 | 90 | 2013 |
| Reducing food waste through digital platforms: A quantification of cross-side network effects S Mullick, N Raassens, H Haans, EJ Nijssen Industrial Marketing Management 93, 533-544, 2021 | 55 | 2021 |
| The performance implications of outsourcing customer support to service providers in emerging versus established economies N Raassens, S Wuyts, I Geyskens International Journal of Research in Marketing 31 (3), 280-292, 2014 | 48 | 2014 |
| Balancing modularity and solution space freedom: effects on organisational learning and sustainable innovation MA Vos, N Raassens, M Van der Borgh, EJ Nijssen International Journal of Production Research 56 (20), 6658-6677, 2018 | 45 | 2018 |
| Pushing forward the transition to a circular economy by adopting an actor engagement lens K Verleye, A De Keyser, N Raassens, AA Alblas, FC Lit, JCCM Huijben Journal of Service Research 27 (1), 69-88, 2024 | 43 | 2024 |
| Surviving the hectic early phase of the COVID-19 pandemic: a qualitative study to the supply chain strategies of food service firms in times of a crisis N Raassens, H Haans, S Mullick The International Journal of Logistics Management 33 (3), 877-900, 2022 | 38 | 2022 |
| The innovative work behavior of external technology experts in collaborative R&D Projects: Uncovering the role of multiple identifications and extent of involvement J Schepers, J de Vries, N Raassens, F Langerak Journal of Product Innovation Management 39 (6), 797-823, 2022 | 10 | 2022 |
| The performance implications of outsourcing N Raassens | 9 | 2011 |
| A scalable multi-objective maintenance optimization model for systems with multiple heterogeneous components and a finite lifespan İ Kivanç, C Fecarotti, N Raassens, GJ van Houtum European Journal of Operational Research 315 (2), 567-579, 2024 | 5 | 2024 |
| What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics M Hermans, N Raassens, K Cleeren Journal of the Academy of Marketing Science 52 (1), 240-259, 2024 | 4 | 2024 |
| Customer Channel Migration in Omni-Channel Retailing G Van de Zande, NN Raassens, J Megens Eindhoven University of Technology, 2016 | 3 | 2016 |
| Condition-based maintenance for multi-component systems: A scalable optimization model with two thresholds İ Kıvanç, C Fecarotti, N Raassens, GJ van Houtum Reliability Engineering & System Safety 254, 110634, 2025 | 1 | 2025 |
| The effectiveness of advertising and price during conflict delistings M Hermans, K Cleeren, N Raassens International Journal of Research in Marketing, 2024 | 1 | 2024 |
| Measuring Circularity: The Gordian Knot of the 21st Century A Wierikx, P Ravesteijn, N Raassens, A Alblas Communications of the IIMA 20 (2), 3, 2022 | 1 | 2022 |
| Proposing a Generic Online Lead Scoring Model for a B2C Market CC Swelsen, NN Raassens, JJ Schepers, JJB Roca, Y Greenchoice Eindhoven, Netherlands: Eindhoven University of Technology, 2019 | 1 | 2019 |
| The relationship between the employee’s psychological state and brand building behavior for the organization DWD Bekkers, NN Raassens, JJLJ Schepers | 1 | 2018 |
| Decision-Making in Solution Selling Situations: The Role of Multi-Actor Expectations in the Sales Process S Koch, W van der Borgh, N Raassens Master, Eindhoven University of Technology, 2016 | 1 | 2016 |
| Welke factoren beïnvloeden het succes van het uitbesteden van klantenservice? N Raassens, S Wuyts, I Geyskens Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoek Associatie, 61-78, 2013 | 1 | 2013 |
