| How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis TQ Dang, GWH Tan, ECX Aw, KB Ooi, B Metri, YK Dwivedi International Journal of Bank Marketing 41 (6), 1177-1206, 2023 | 69 | 2023 |
| Metaverse Banking Service: Are We Ready to Adopt? A Deep Learning‐Based Dual‐Stage SEM‐ANN Analysis LT Nguyen, DTV Duc, TQ Dang, DP Nguyen Human Behavior and Emerging Technologies 2023 (1), 6617371, 2023 | 51 | 2023 |
| What role does AI chatbot perform in the F&B industry? Perspective from loyalty and value Co-creation: integrated PLS-SEM and ANN techniques BHT Nguyen, TH Le, TQ Dang, LT Nguyen Journal of Law and Sustainable Development 11 (4), e794-e794, 2023 | 34 | 2023 |
| The capability of E-reviews in online shopping. Integration of the PLS-SEM and ANN method TD Quan, LN Thanh, TNT Thuy International Journal of Professional Business Review: Int. J. Prof. Bus …, 2023 | 29 | 2023 |
| Are you ready for tapping into the metaverse in higher education? Integrated by dual PLS-SEM and ANN approach TQ Dang, PT Tran, LT Nguyen Current and Future Trends on Intelligent Technology Adoption: Volume 1, 63-84, 2023 | 22 | 2023 |
| Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail T Dang Quan, G Wei-Han Tan, ECX Aw, TH Cham, S Basu, KB Ooi Asia Pacific Journal of Marketing and Logistics 36 (10), 2259-2280, 2024 | 20 | 2024 |
| Are we ready for education in Metaverse? PLS-SEM analysis BHT Nguyen, TQ Dang, LT Nguyen, TTT Tran Edelweiss Applied Science and Technology 8 (2), 73-83, 2024 | 19 | 2024 |
| Belief of Customers in Social Commerce Performed via Social Networking Sites: An Empirical Study from Hồ Chí Minh City CTT Phan, QT Đặng, TL Nguyễn Vietnam Social Sciences 214 (2), 61-80, 2023 | 19 | 2023 |
| Exploring the brand experience of Korean brands on customer interactions in Ho Chi Minh City, Vietnam: non-linear structural equation modelling approach PCT Tien, NT Luan, DQ Tri Kỷ yếu hội thảo khoa học quốc tế Việt-Hàn 2023, 276-289, 2023 | 14 | 2023 |
| Consumer trust in social network sites in Vietnam: PLS-SEM-ANN analysis TTC Phan, TQ Dang, LT Nguyen Ho Chi Minh City, Vietnam: Finance Publishing House, 2023 | 12 | 2023 |
| A customer value satisfaction, and loyalty perspective of mobile payment app. TTC Phan, TQ Dang, NT Luan Proceedings The International Conference on Business Based on Digital …, 2023 | 11 | 2023 |
| Understanding metaverse adoption in education: The extended UTAUMT model AHD Nguyen, TT Le, TQ Dang, LT Nguyen Heliyon 10 (19), 2024 | 9 | 2024 |
| The dark sides of AI advertising: the integration of cognitive appraisal theory and information quality theory LT Nguyen, TQ Dang, DTV Duc Social Science Computer Review, 08944393241258760, 2024 | 9 | 2024 |
| Customer Loyalty and Brand Value Co-Creation of Financial Apps: The Integration of DTV Duc, LT Nguyen, TQ Dang, NTT TRAN Uses &Gratification Theory, 2024 | 9 | 2024 |
| Unlocking impulsive buying behavior in the metaverse commerce: a combined analysis using PLS-SEM and ANN DTV Duc, LTV Mai, TQ Dang, TT Le, LT Nguyen Global Knowledge, Memory and Communication, 2024 | 5 | 2024 |
| The future of non-contact commerce: the role of voice payments NTT Nguyen, PT Tran, TQ Dang, LT Nguyen Journal of Financial Services Marketing 29 (4), 1260-1278, 2024 | 4 | 2024 |
| Understanding mobile shopping consumers’ continuance intention during covid-19 epidemic NN Xinh, DQ Tri, NT Luan Digital transformation for smart business-smart city in a post-pandemic …, 2022 | 1 | 2022 |
| Hooked on Livestreaming: What Drives Customer Repurchase Intention in E-Commerce? LGN Phan, DQ Tri, SH Dang, LT Nguyen Journal of Creative Communications, 09732586241311001, 2025 | | 2025 |
| Impact of digital transformation on sustainable performance of ICT enterprises in Vietnam MT Thuy, DTV Duc, TQ Dang, NT Hung International Journal of Innovative Research and Scientific Studies 8 (1 …, 2025 | | 2025 |
| Metaverse: The Future for Immersive Logistics and International Business Education NTH Binh, TQ Dang, LT Nguyen Journal of Teaching in International Business 35 (3-4), 75-107, 2024 | | 2024 |
Luan-Thanh NguyenHUFLIT-Ho Chi Minh City University of Foreign Languages-Information Technologyایمیل تأیید شده در huflit.edu.vn