| Recommendations for sustainable brand personalities: an empirical study F Paetz Sustainability 13 (9), 4747, 2021 | 33 | 2021 |
| Understanding differences in segment-specific willingness-to-pay for the fair trade label F Paetz, D Guhl Marketing: ZFP–Journal of Research and Management 39 (4), 37-46, 2017 | 24 | 2017 |
| Personality traits as drivers of social preferences: a mixed logit model application F Paetz Journal of Business Economics 91, 303-332, 2021 | 22 | 2021 |
| Latent Class Conjoint Choice Models F Paetz, M Hein, P Kurz, WJ Steiner Marketing: ZFP–Journal of Research and Management 41 (H. 4), 3-20, 2019 | 18 | 2019 |
| Utility independence versus IIA property in independent probit models F Paetz, WJ Steiner Journal of choice modelling 26, 41-47, 2018 | 13 | 2018 |
| The benefits of incorporating utility dependencies in finite mixture probit models F Paetz, WJ Steiner OR Spectrum 39, 793-819, 2017 | 13 | 2017 |
| Persönlichkeitsmerkmale als Segmentierungsvariablen: Eine empirische Studie [Personality traits for market segmentation: An empirical study] F Paetz Schmalenbach Journal of Business Research 68 (3), 279-306, 2016 | 11 | 2016 |
| Latente Klassenmodelle bei der wahlbasierten Conjointanalyse WJ Steiner, F Paetz, P Kurz, M Hein Conjointanalyse: Methoden-Anwendungen-Praxisbeispiele, 233-255, 2021 | 6 | 2021 |
| Analyzing socio-demographic determinants for fair trade label’s price premia: A practical approach F Paetz Arch. Data Sci 7, 1-19, 2020 | 5 | 2020 |
| Finite Mixture Multinomiales Probitmodell: Konzeption und Umsetzung F Paetz Springer-Verlag, 2013 | 4 | 2013 |
| Predicting and optimizing marketing performance in dynamic markets D Guhl, F Paetz, U Wagner, M Wedel OR Spectrum 46 (1), 1-27, 2024 | 3 | 2024 |
| Empirical studies on the impact of booking status on customers’ choice behavior in online appointment systems I Kaluza, G Voigt, F Paetz Journal of Business Economics 94 (2), 187-224, 2024 | 3 | 2024 |
| Advanced data analysis techniques with marketing applications F Paetz, WJ Steiner, H Hruschka Journal of Business Economics 92 (4), 557-561, 2022 | 3 | 2022 |
| Trust in Digital Voice Assistants: A Fundamental Determinant for Companies' and Customers' Engagement in Voice Commerce. CD Schultz, F Paetz Marketing ZFP-Journal of Research & Management 45 (2), 2023 | 2 | 2023 |
| Recommendations for Sustainable Brand Personalities: An Empirical Study. Sustainability 2021, 13, 4747 F Paetz s Note: MDPI stays neu-tral with regard to jurisdictional claims in …, 2021 | 2 | 2021 |
| Die Berücksichtigung von Abhängigkeiten zwischen Alternativen in Finite Mixture Conjoint Choice Modellen: Eine Simulationsstudie F Paetz, WJ Steiner Marketing: ZFP–Journal of Research and Management 37 (2), 90-100, 2015 | 2 | 2015 |
| Museales Performance-Measurement in Krisenzeiten L Hildebrand, F Paetz, S Küblböck Zeitschrift für Tourismuswissenschaft 14 (2), 107-133, 2022 | 1 | 2022 |
| Report on the First Working Group Meeting of the “AG Marketing” F Paetz, A Geyer-Schulz, WJ Steiner Archives of Data Science, Series A 7 (1), 1, 2020 | 1 | 2020 |
| Price and product design strategies for manufacturers of electric vehicle batteries: inferences from latent class analysis F Paetz CLADAG, 369-372, 2019 | 1 | 2019 |
| Consumer’s sport preference as a predictor for his/her response to brand personality F Paetz, R Semmler-Ludwig Operations Research Proceedings 2017: Selected Papers of the Annual …, 2018 | 1 | 2018 |
