| Embracing AI and Big Data in customer journey mapping: From literature review to a theoretical framework M D'Arco, LL Presti, V Marino, R Resciniti Innovative Marketing 15 (4), 102, 2019 | 93 | 2019 |
| Exploring the pro-environmental behavioral intention of Generation Z in the tourism context: The role of injunctive social norms and personal norms M D’Arco, V Marino, R Resciniti Journal of Sustainable Tourism, 1-22, 2023 | 79 | 2023 |
| Big data management: The case of Mulino Bianco’s engagement platform for value co-creation O Troisi, M D’Arco, F Loia, G Maione International Journal of Engineering Business Management 10, 1847979018767776, 2018 | 70 | 2018 |
| Brand activism: A literature review and future research agenda A Cammarota, M D'Arco, V Marino, R Resciniti International Journal of Consumer Studies 47 (5), 1669-1691, 2023 | 57 | 2023 |
| Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park M D’Arco, LL Presti, V Marino, G Maggiore Land Use Policy 101, 105198, 2021 | 50 | 2021 |
| Environmental citizenship behavior and sustainability apps: An empirical investigation M D'Arco, V Marino Transforming Government: People, Process and Policy 16 (2), 185-202, 2022 | 43 | 2022 |
| It’s all about marketing! Exploring the social perception in the Italian context V Marino, R Resciniti, M D’Arco Italian Journal of Marketing 2020, 7-23, 2020 | 19 | 2020 |
| How to (not) survive a social media firestorm: The Dolce & Gabbana’s Ad Debacle in China M D’Arco, V Marino, R Resciniti Advances in National Brand and Private Label Marketing: Sixth International …, 2019 | 10 | 2019 |
| Stop business with Russia! Exploring the representation and perceived authenticity of corporate activism in response to Russia-Ukraine war M D’Arco, V Marino, R Resciniti Italian Journal of Marketing 2024 (1), 55-76, 2024 | 8 | 2024 |
| Brave consumers for a new digital world: Exploring online shopping motives during covid-19 F Smaldone, M D’Arco, V Marino, M Pellicano The International Research & Innovation Forum, 425-433, 2021 | 7 | 2021 |
| Impact of Covid-19 on consumers’ pro-environmental behaviour intentions. Does proximity to an event matter? M D'Arco, G Branca, V Marino, R Resciniti Micro & Macro Marketing 31 (2), 167-192, 2022 | 5 | 2022 |
| Managing online anti-branding consumer behaviours: A multiple case study analysis in the Italian landscape M D’Arco, V Marino Advances in National Brand and Private Label Marketing: Fifth International …, 2018 | 5 | 2018 |
| How do consumers respond to brand activism campaigns? Exploring the relationship between authenticity, brand value congruence, brand identification, and political ideology M D’Arco, A Cammarota, V Marino, R Resciniti Journal of Global Marketing 37 (4), 264-281, 2024 | 4 | 2024 |
| Let thy food be thy medicine: Exploring the impact of Covid-19 pandemic on the online food delivery industry F Smaldone, M D’Arco, V Marino, M Pellicano The International Research & Innovation Forum, 383-392, 2021 | 4 | 2021 |
| I Am Free to Be in a Grocery Store: Profiling Consumers’ Spending During Covid-19 Pandemic via Big Data Market Basket Analysis F Smaldone, M D’Arco, V Marino Advances in National Brand and Private Label Marketing: Eighth International …, 2021 | 4 | 2021 |
| How do family firms grow? The strategic goals of innovation and internationalization B Della Piana, A Vecchi, V Marino, M D'arco International Journal of Business and Management 14 (2), 2019 | 4 | 2019 |
| Embracing ai and big data in customer journey mapping: from literature review to a theoretical framework. Innovative Marketing, 15 (4), 102-115 M D’Arco, L Presti, V Marino, R Resciniti | 4 | 2019 |
| Misuse of personal data: exploring the privacy paradox in the age of big data analytics X Hysa, M D’Arco, J Kostaqi Big data and decision-making: Applications and uses in the public and …, 2023 | 3 | 2023 |
| Fight against corona: Exploring consumer-brand relationship via twitter textual analysis F Smaldone, M D’Arco, V Marino Digital marketing & eCommerce conference, 104-111, 2021 | 3 | 2021 |
| Building tourism destination brand from the relational view perspective: The italian project “Rete Destinazione Sud” M Pellicano, V Marino, R Montera, M D'Arco, R Amoroso Enlightening Tourism. A Pathmaking Journal 8 (1), 1-25, 2018 | 3 | 2018 |
