| A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning through marketing intelligence A Ayub, A Razzaq, MS Aslam, H Iftekhar European Journal of Business and Social Sciences 2 (1), 91-98, 2013 | 118 | 2013 |
| GENDER EFFECTS ON ENTREPRENEURI AL ORI ENTATI ON AND VALUE INNOVATION: EVIDENCE FROM PAKISTAN A Ayub, A Razzaq, MS Aslam, H Iftekhar European Journal of Business and Social Sciences 2 (1), 82-90, 2013 | 52 | 2013 |
| Promoting responsible sustainable consumer behavior through sustainability marketing: the boundary effects of corporate social responsibility and brand image T Jia, S Iqbal, A Ayub, T Fatima, Z Rasool Sustainability 15 (7), 6092, 2023 | 46 | 2023 |
| The effect of general banking information technology system on customers’ satisfaction with the moderating effect of customer trust: an empirical study from Pakistani … RT Naveed, M Irfan, HD Aslam, B Anwar, A Ayub Al-Qalam 24 (1), 387-401, 2019 | 45 | 2019 |
| The interplay between financial literacy, financial risk tolerance, and financial behaviour: the moderator effect of emotional intelligence CL Song, D Pan, A Ayub, B Cai Psychology Research and Behavior Management, 535-548, 2023 | 44 | 2023 |
| Workplace ostracism and employee silence in service organizations: the moderating role of negative reciprocity beliefs L Yao, A Ayub, M Ishaq, S Arif, T Fatima, HM Sohail International Journal of Manpower 43 (6), 1378-1404, 2022 | 41 | 2022 |
| Workplace ostracism and employee silence: an identity-based perspective M Sahabuddin, Q Tan, A Ayub, T Fatima, M Ishaq, AJ Khan Kybernetes 52 (1), 97-120, 2021 | 36 | 2021 |
| Coping with workplace ostracism through ability-based emotional intelligence A Ayub, F Sultana, S Iqbal, M Abdullah, N Khan Journal of Organizational Change Management 34 (5), 969-989, 2021 | 35 | 2021 |
| I cannot be creative due to my exploitative leader! A moderated mediation interplay of leader–member exchange quality and knowledge hiding Y Feng, A Ayub, T Fatima, S Irfan, M Sarmad Journal of Organizational Change Management 35 (3), 558-579, 2022 | 28 | 2022 |
| Detrimental effects of marketing practices on consumers’ buying behaviors H Iftekhar, A Ayub, A Razzaq, MS Aslam Business Management Dynamics 2 (10), 1-5, 2013 | 27 | 2013 |
| “Quiet the mind, and the soul will speak”! exploring the boundary effects of green mindfulness and spiritual intelligence on university students’ green entrepreneurial … B Cai, Y Chen, A Ayub Sustainability 15 (5), 3895, 2023 | 26 | 2023 |
| Abusive supervision and knowledge hiding in service organizations: exploring the boundary conditions A Ayub, T Ajmal, S Iqbal, S Ghazanfar, M Anwaar, M Ishaq International Journal of Conflict Management 32 (5), 725-746, 2021 | 26 | 2021 |
| Women’s experience of perceived uncertainty: insights from emotional intelligence MU Hassan, A Ayub Gender in Management: An International Journal 34 (5), 366-383, 2019 | 26 | 2019 |
| How green mindfulness and green shared vision interact to influence green creative behavior M Zhao, L Yao, R Ma, M Sarmad, Orangzab, A Ayub, Z Jun Psychology Research and Behavior Management, 1707-1723, 2023 | 22 | 2023 |
| Does green mindfulness promote green organizational citizenship behavior: a moderated mediation model C Chen, A Rasheed, A Ayub Sustainability 15 (6), 5012, 2023 | 18 | 2023 |
| The nexus between technological learning, downsizing, employee commitment, and organizational performance A Razzaq, A Ayub, F Arzu, MS Aslam Business Management Dynamics 2 (10), 74-80, 2013 | 18 | 2013 |
| Cultivating green workforce: The roles of green shared vision and green organizational identity X Ma, H Bashir, A Ayub Frontiers in Psychology 14, 1041654, 2023 | 16 | 2023 |
| Accountability, governance and structure of non-profit organizations: evidence from Ghana, South Africa, and Zimbabwe F Ahmed, S Bahoo, A Ayub New Horizons 13 (2), 19-36, 2019 | 16 | 2019 |
| Institutionalization and social cognitive behavior resulting in self-leadership development: A framework for enhancing employee performance in corporate sector in Pakistan A Ayub, P Kokkalis International Journal of Business and Society 18 (S3), 617-640, 2017 | 16 | 2017 |
| A conceptual framework on examining the influence of behavioral training & development on CSR: an employees’ perspective approach A Ayub, H Iftekhar, MS Aslam, A Razzaq European Journal of Business and Social Sciences 2 (1), 33-42, 2013 | 16 | 2013 |
