دنبال کردن
Jonas Heller
Jonas Heller
Assistant Professor in Marketing, Maastricht University School of Business and Economics
ایمیل تأیید شده در maastrichtuniversity.nl - صفحهٔ اصلی
عنوان
نقل شده توسط
نقل شده توسط
سال
Making omnichannel an augmented reality: the current and future state of the art‏
T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter‏
Journal of Research in Interactive Marketing 12 (4), 509-523, 2018‏
3632018
Let me imagine that for you: transforming the retail frontline through augmenting customer mental imagery ability‏
J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling‏
Journal of Retailing 95 (2), 94-114, 2019‏
3342019
Augmented reality marketing: A technology-enabled approach to situated customer experience‏
M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter‏
Australasian Marketing Journal 28 (4), 374-384, 2020‏
2862020
Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing‏
J Heller, M Chylinski, K de Ruyter, D Mahr, DL Keeling‏
Journal of Retailing 95 (4), 228-244, 2019‏
2702019
The playground effect: How augmented reality drives creative customer engagement‏
A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter‏
Journal of Business Research 116, 85-98, 2020‏
2512020
Embracing Falsity through the Metaverse: The Case of Synthetic Customer Experiences‏
M Golf-Papez, J Heller, T Hilken, M Chylinski, K de Ruyter, DI Keeling, ...‏
BUSINESS HORIZONS, 2022‏
2292022
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing‏
T Hilken, M Chylinski, DI Keeling, J Heller, K de Ruyter, D Mahr‏
Psychology & Marketing 39 (3), 495-507, 2022‏
1542022
What’s mine is a hologram? How shared Augmented Reality augments psychological ownership‏
A Carrozzi, M Chylinski, J Heller, T Hilken, D Keeling, K de Ruyter‏
Journal of Interactive Marketing 48, 71-88, 2019‏
1402019
Tangible service automation: Decomposing the technology-enabled engagement process (TEEP) for augmented reality‏
J Heller, M Chylinski, K de Ruyter, DI Keeling, T Hilken, D Mahr‏
Journal of Service Research 24 (1), 84–103, 2021‏
1292021
Seeing with the customer’s eye: Exploring the challenges and opportunities of AR advertising‏
K de Ruyter, J Heller, T Hilken, M Chylinski, DI Keeling, D Mahr‏
Journal of Advertising 49 (2), 109-124, 2020‏
1022020
It is really not a game: An integrative review of gamification for service research‏
R Ciuchita, J Heller, S Köcher, S Köcher, T Leclercq, K Sidaoui, S Stead‏
Journal of Service Research 26 (1), 3-20, 2023‏
662023
Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next generation experiences with reality enhancing technologies‏
T Hilken, DI Keeling, M Chylinski, K de Ruyter, J Heller, D Mahr, ...‏
Psychology & Marketing, 2022‏
612022
The effects of inner packaging color on the desirability of food‏
P Van Esch, J Heller, G Northey‏
Journal of Retailing and Consumer Services 50, 94-102, 2019‏
602019
Dynamic capabilities for digital procurement transformation: a systematic literature review‏
S Herold, J Heller, F Rozemeijer, D Mahr‏
International Journal of Physical Distribution & Logistics Management 53 (4 …, 2023‏
402023
The moderating influence of country of origin information seeking on homophily and product satisfaction‏
P Van Esch, G Northey, S Duffy, J Heller, M Striluk‏
Country of Origin Effect, 40-56, 2020‏
392020
The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality‏
PA Rauschnabel, R Felix, J Heller, C Hinsch‏
Computers in Human Behavior 154, 108105, 2024‏
332024
More than meets the eye: In-store retail experiences with augmented reality smart glasses‏
P Pfeifer, T Hilken, J Heller, S Alimamy, R Di Palma‏
Computers in Human Behavior 146, 107816, 2023‏
322023
Bridging imagination gaps on the path to purchase with augmented reality: Field and experimental evidence‏
T Hilken, J Heller, DI Keeling, M Chylinski, D Mahr, K de Ruyter‏
Journal of Interactive Marketing 57 (2), 356-375, 2022‏
322022
Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality‏
T Hilken, M Chylinski, K de Ruyter, J Heller, DI Keeling‏
Journal of Service Management 33 (4/5), 657-674, 2022‏
272022
An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead‏
J Heller, D Mahr, K de Ruyter, E Schaap, T Hilken, DI Keeling, M Chylinski, ...‏
Computers in Human Behavior 143, 107697, 2023‏
202023
سیستم در حال حاضر قادر به انجام عملکرد نیست. بعداً دوباره امتحان کنید.
مقاله‌ها 1–20