| "Explorations of Negotiation Behaviors in Ten Foreign Cultures Using a Model Developed in the United States J Graham, W Rodgers Management Science 40 (1), 1994 | 493 | 1994 |
| Environmental marketing: strategies, practice, theory, and research W Winston, AT Mintu-Wimsatt Routledge, 2013 | 342 | 2013 |
| Customer service management in Western and Central Europe: A concurrent validation strategy in entrepreneurial financial information services organizations S Carraher, S Carraher, A Mintu-Wimsatt Journal of Business Strategies 22 (1), 41-54, 2005 | 176 | 2005 |
| Export market orientation, marketing capabilities and export performance of SMEs in an emerging market: A resource-based approach G Acikdilli, A Mintu-Wimsatt, A Kara, JE Spillan Journal of Marketing Theory and Practice 30 (4), 526-541, 2022 | 139 | 2022 |
| The moderating effects of cultural context in buyer-seller negotiation A Mintu-Wimsatt, JB Gassenheimer Journal of Personal Selling & Sales Management 20 (1), 1-9, 2000 | 121 | 2000 |
| Green Marketing Education: A Call for Action A Mintu, H Lozada | 107 | 1993 |
| Testing a negotiation model on Canadian anglophone and Mexican exporters A Mintu-Wimsatt, JL Graham Journal of the Academy of Marketing Science 32 (3), 345-356, 2004 | 105 | 2004 |
| Problem-solving approach in an international context: antecedents and outcome RJ Calantone, JL Graham, A Mintu-Wimsatt International Journal of Research in Marketing 15 (1), 19-35, 1998 | 105 | 1998 |
| Advancing Our Understanding of the Theory and Practice of Social Media Marketing: Introduction to the Special Issue T Tuten, A Mintu-Wimsatt Journal of Marketing Theory & Practice 26 (1-2), 1-3, 2018 | 78 | 2018 |
| Personality and negotiation style: the moderating effects of cultural context A Mintu‐Wimsatt Thunderbird International Business Review 44 (6), 729-748, 2002 | 61 | 2002 |
| Netiquette: Make it part of your syllabus A Mintu-Wimsatt, C Kernek, HR Lozada Advances in Marketing, 245, 2010 | 59 | 2010 |
| Exploring factors that affect negotiators’ problem‐solving orientation A Mintu‐Wimsatt, RJ Calantone Journal of Business & Industrial Marketing 11 (6), 61-73, 1996 | 52 | 1996 |
| Towards Improving Cross-Cultural Research: Extending Churchill's Research Paradigm A Mintu, R Calantone, J Gassenheimer Journal of International Consumer Marketing 7 (2), 5-23, 1994 | 51 | 1994 |
| Environmental Marketing: Strategies MJ Polonsky, AT Mintu-Wimsatt Practice. Theory and Research. The Haworth Press Inc. NY London, 1995 | 40 | 1995 |
| Traditional vs. Technology-Mediated Learning: A Comparison of Students’ Course Evaluations A Mintu-Wimsatt AMA Winter Educators, 2000 | 35 | 2000 |
| Exploring market orientation among Chinese small and medium-sized enterprises L Zhang, A Kara, JE Spillan, A Mintu-Wimsatt Chinese Management Studies 11 (4), 617-636, 2017 | 34 | 2017 |
| The future of Environmental marketing: Food for Thought M Polonsky, A Mintu Environmental Marketing Strategies Practices, Theory and Research, 389-391, 1997 | 33 | 1997 |
| An application of the net promoter score in higher education A Kara, A Mintu-Wimsatt, JE Spillan Journal of Marketing for Higher Education 34 (2), 478-501, 2024 | 31 | 2024 |
| Negotiation differences between two diverse cultures: An industrial seller’s perspective A Mintu‐Wimsatt, JB Gassenheimer European Journal of Marketing 30 (4), 20-39, 1996 | 31 | 1996 |
| Business analytics in the marketing curriculum: A call for integration A Mintu-Wimsatt, HR Lozada Marketing Education Review 28 (1), 1-5, 2018 | 29 | 2018 |