| All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self G Panigyrakis, A Panopoulos, E Koronaki International Journal of Advertising 39 (5), 699-718, 2020 | 93 | 2020 |
| The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship E Koronaki, AG Kyrousi, GG Panigyrakis Journal of Business Research 85, 406-413, 2018 | 73 | 2018 |
| Effects of content characteristics on stages of customer engagement in social media: investigating European wine brands A Vlachvei, O Notta, E Koronaki Journal of Research in Interactive Marketing 16 (4), 615-632, 2022 | 35 | 2022 |
| Managing the online customer experience and subsequent consumer responses across the customer journey: A review and future research agenda E Koronaki, A Vlachvei, A Panopoulos Electronic Commerce Research and Applications 58, 101242, 2023 | 27 | 2023 |
| Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitude G Panigyrakis, A Panopoulos, E Koronaki Journal of Marketing Communications 26 (6), 666-684, 2020 | 21 | 2020 |
| Marketing communication in luxury research: a framework-based literature review and research agenda AG Kyrousi, E Koronaki, AY Zotou Journal of Marketing Communications 28 (5), 560-589, 2022 | 17 | 2022 |
| Linking luxury brand experience and brand attachment through self-brand connections: A role-theory perspective E Koronaki, PK Theodoridis, GG Panigyrakis Strategic Innovative Marketing and Tourism: 8th ICSIMAT, Northern Aegean …, 2020 | 6 | 2020 |
| Luxury brand consumption and cultural influences G Panigyrakis, E Koronaki The New Knowledge Globalization Era: Future Trends Changing Corporate and …, 2011 | 6 | 2011 |
| Consumers under lockdown: Self-gifting and mood alleviation AG Kyrousi, AY Zotou, E Koronaki Strategic Innovative Marketing and Tourism in the COVID-19 Era: 9th ICSIMAT …, 2021 | 5 | 2021 |
| Reaching for the better me: Development of a scale to measure luxury consumer–Personal identity enrichment AG Kyrousi, E Koronaki, PK Theodoridis Global Fashion Management Conference, 192-192, 2015 | 3 | 2015 |
| Environmental Drivers, Environmental Practices, and Business Performance: A Systematic Literature Review and Future Research Directions E Iliopoulou, A Vlachvei, E Koronaki Sustainability 16 (11), 4725, 2024 | 2 | 2024 |
| Crafting food shopping experiences: the case of food halls in luxury departments stores E Koronaki, PK Theodoridis Case Studies on Food Experiences in Marketing, Retail, and Events, 51-63, 2020 | 2 | 2020 |
| One value does not ‘fit’all: value-laden luxury advertising through the lens of consumer individuality AG Kyrousi, E Koronaki, AY Zotou, A Panopoulos Journal of Marketing Theory and Practice 33 (1), 96-119, 2025 | 1 | 2025 |
| The impact of luxury brand’s social media disappearance towards product marketing: the case of Bottega Veneta MF Akhsan, E Koronaki Asian Journal of Research in Business and Management 4 (3), 258-272, 2022 | 1 | 2022 |
| Shaping the online customer experience through website elements: An integrated framework E Koronaki, A Vlachvei, A Panopoulos International Conference on Applied Economics, 963-975, 2022 | 1 | 2022 |
| From Knowledge to Action: The Power of Green Communication and Social Media Engagement in Sustainable Food Consumption E Iliopoulou, E Koronaki, A Vlachvei, O Notta Sustainability 16 (21), 9202, 2024 | | 2024 |
| Art Infusion to Increase Perceptions of Luxury: How Global Brands Leverage on Acculturation to Global Consumer Culture E Koronaki, HM Jaimes, A Vlachvei, A Panopoulos Strategic Innovative Marketing and Tourism, 605, 2024 | | 2024 |
| INTRINSIC VALUES REFLECTED IN LUXURY FASHION ADVERTISING: AN EXPLORATORY STUDY AG Kyrousi, AY Zotou, E Koronaki, A Panopoulos Global Marketing Conference, 1069-1069, 2023 | | 2023 |
| Building a country brand through sustainability: the case of Greece, Cyprus, Israel and Egypt GG Panigyrakis, K Papakonstantinou, P Yerimou, E Koronaki Omni-Channel communication: Delivering unified communications across all …, 2021 | | 2021 |
| Luxury brands and integrated marketing communication: Towards a research agenda AG Kyrousi, E Koronaki, AY Zotou Omni-Channel communication: Delivering unified communications across all …, 2021 | | 2021 |