| Visual Merchandising and Impulse Buying Behavior: A Case of Retail Industry KI Saini Chand, Gupta Rakhi Journal of Advance Research in Science and Engineering (IJARSE), (ISSN 2319 …, 2015 | 27* | 2015 |
| Customer perception, purchase intention and buying decision for branded products: measuring the role of price discounts A Dangi, CP Saini, V Singh, J Hooda Journal of Revenue and Pricing Management 20 (2), 194-203, 2021 | 20 | 2021 |
| An empirical investigation of the higher educational institutions’ attractiveness as an employer C Prakash, R Yadav, A Singh, Aarti South Asian Journal of Human Resources Management 9 (1), 130-148, 2022 | 17 | 2022 |
| Empowering Leadership and Innovative Work Behavior: Mediating Effect of Psychological Empowerment DA Yadav R., Prakash C. Pakistan Journal of Commerce and Social Sciences 17 (1), 1-20, 2023 | 13* | 2023 |
| Effect of the price drop on customer's perceived evaluation across selected product categories" KS Prakash C., Yadav R. Journal of Revenue and Pricing Management 20 (2), 2021 | 12 | 2021 |
| Gamified apps and customer engagement: Modeling in online shopping environment K Yadav, A Arora, R Yadav, CP Saini Transnational Marketing Journal 10 (3), 593-605, 2022 | 9 | 2022 |
| Influence of Visual Merchandising on Customer Buying Decision: A Review of Literature Approach SC Rathee Vijay World Wide Journal of multidisciplinary Research and Development (WWJMRD) 3 (12), 2017 | 8* | 2017 |
| Interrelated factors driving the purchase of over-the-top television subscription services: A study using exploratory factor analysis and the decision-making trial and … CP Saini, N Gupta Applied Marketing Analytics 6 (1), 73-84, 2020 | 7 | 2020 |
| Covid-19 and Indian Women Entrepreneurship R Yadav, K Kumari, CP Saini JWEE, 72-88, 2023 | 6 | 2023 |
| Exploring the role of social media in shaping consumer buying behaviour: A factor analysis approach YK Prakash C., Amit D., Verma S. Academy of Marketing Studies Journal 25 (1), 1-8, 2020 | 5* | 2020 |
| Different personality affects risk perception differently in online shopping: Investigation of gender impact A Dangi, V Singh, C Saini Journal of Xian University of Architecture and Technology 12 (2), 414-420, 2020 | 5 | 2020 |
| Modeling the entrepreneurial intentions among business students YK Prakash C., Yadav R., Singh A. Pacific Business Review International 14 (3), 77-90, 2021 | 4 | 2021 |
| Evaluation of key criteria affecting the adoption of digital marketing by SMEs using an interval Valued Pythagorean fuzzy AHP technique MT Akhtar, N Gupta, CP Saini Transnational Marketing Journal 10 (3), 459-471, 2022 | 3 | 2022 |
| Unified AHP-TOPSIS and DEA technique for the adoption and performance evaluation of green transportation alternatives in India N Gupta, CP Saini, A Dangi, MT Akhtar International Journal of Vehicle Design 88 (2-4), 260-282, 2022 | 3 | 2022 |
| Factor analysis approach to study mobile applications’ characteristics and consumers’ attitudes C Prakash, R Yadav, A Dangi, A Singh Computational Intelligence for Engineering and Management Applications …, 2023 | 2 | 2023 |
| Unsought product buying: Empirical study on determinants of health insurance plan buying CP Saini, S Kumar, A Dangi, KT Shankar Indian Journal of Public Health 10 (6), 1473, 2019 | 2 | 2019 |
| Research Paper On Portfolio Management N Malik, MC Saini International Journal In Multidisciplinary And Academic Research 2 (5), 2013 | 2 | 2013 |
| An empirical study of job aspirants' perception towards e-recruitment practices C Prakash, R Yadav, KT Shankar International Journal of Public Sector Performance Management 12 (3), 317-333, 2023 | 1 | 2023 |
| Identification of key drivers to shopping malls: a case of Indore City S Kumar, RJ Garg, CP Saini International Journal of Indian Culture and Business Management 23 (3), 383-393, 2021 | 1 | 2021 |
| Difficulty in Transition: Study on Hindrances in Online Shopping for Potential Shoppers CP Saini International Journal of Online Marketing (IJOM) 10 (2), 17-29, 2020 | 1 | 2020 |
Amit DangiAssociate Professor, The NorthCap University, Gurugramایمیل تأیید شده در amity.edu