| Value-based selling: An organizational capability perspective P Töytäri, R Rajala Industrial marketing management 45, 101-112, 2015 | 240 | 2015 |
| Organizational and institutional barriers to value-based pricing in industrial relationships P Töytäri, R Rajala, TB Alejandro Industrial marketing management 47, 53-64, 2015 | 228 | 2015 |
| Bridging the theory to application gap in value‐based selling P Töytäri, T Brashear Alejandro, P Parvinen, I Ollila, N Rosendahl Journal of Business & Industrial Marketing 26 (7), 493-502, 2011 | 177 | 2011 |
| Aligning the mindset and capabilities within a business network for successful adoption of smart services P Töytäri, T Turunen, M Klein, V Eloranta, S Biehl, R Rajala Journal of Product Innovation Management 35 (5), 763-779, 2018 | 120 | 2018 |
| Barriers to implementing value-based pricing in industrial markets: A micro-foundations perspective P Töytäri, J Keränen, R Rajala Journal of Business Research 76, 237-246, 2017 | 89 | 2017 |
| Digital transformation in asset-intensive businesses: Lessons learned from the metals and mining industry S Gao, E Hakanen, P Töytäri, R Rajala | 46 | 2019 |
| Overcoming institutional and capability barriers to smart services P Töytäri, T Turunen, M Klein, V Eloranta, S Biehl, R Rajala, E Hakanen | 46 | 2017 |
| The significance of the new venture's first sale: The impact of founders' capabilities and proactive sales orientation I Pitkänen, P Parvinen, P Töytäri Journal of Product Innovation Management 31 (4), 680-694, 2014 | 43 | 2014 |
| Assessing value co-creation and value capture potential in services: a management framework P Töytäri Benchmarking: An International Journal, 2015 | 31 | 2015 |
| Assessing customer-perceived value in industrial service systems R Rajala, P Töytäri, T Hervonen Service Science 7 (3), 210-226, 2015 | 28 | 2015 |
| Selling solutions by selling value P Töytäri Practices and Tools for Servitization: Managing Service Transition, 269-289, 2018 | 17 | 2018 |
| A value proposition development framework for industrial service P Töytäri, R Rajala, L Nilsson-Ollandt, J Keränen | 9 | 2017 |
| Material intelligence: Cross-organizational collaboration driven by detailed material data E Hakanen, V Eloranta, P Töytäri, R Rajala, T Turunen | 8 | 2017 |
| Managing value-based exchange in industrial markets: An organizational capability perspective P Töytäri Aalto University, 2015 | 6 | 2015 |
| Best practices for defining, quantifying, and sharing value P Töytäri, R Rajala Value First then Price, 109-120, 2016 | 4 | 2016 |
| Aligning multilateral value creation and value capture in ecosystem-level business models V Eloranta, E Hakanen, P Töytäri, TT Turunen Academy of Management Proceedings 2019 (1), 18966, 2019 | 3 | 2019 |
| Strategic logics behind blockchain projects: Capturing value in decentralized ecosystems E Hakanen, P Töytäri, T Turunen, V Eloranta Academy of Management Global Proceedings, 409, 2018 | 3 | 2018 |
| Arvoon perustuva hinnoittelu palvelu-ja ratkaisuliiketoiminnassa P Töytäri, R Rajala, T Turunen Teollisen palveluliiketoiminnan uudistaminen, 2014 | 2 | 2014 |
| Signaling collective action in ecosystems E Hakanen, V Eloranta, C Shaw, P Töytäri Academy of Management Perspectives, amp. 2023.0101, 2024 | 1 | 2024 |
| Value proposition: customer centric value innovation P Töytäri Elgar Encyclopedia of Pricing, 317-322, 2024 | 1 | 2024 |
Risto RajalaProfessor, Aalto University, Department of Industrial Engineering and Managementایمیل تأیید شده در aalto.fi
