| Green cosmetics-Changing young consumer preference and reforming cosmetic industry A Singh, R Kapoor, R Misra International Journal of Recent Technology and Engineering (IJRTE) 8, 12932, 2019 | 57 | 2019 |
| The role of social influence and e-service quality in impacting loyalty for online life insurance: a SEM-based study P Viswanathan, AB Singh, G Gupta International Journal of Business Excellence 20 (3), 322-337, 2020 | 18 | 2020 |
| Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands E Aggarwal, AB Singh, R Misra Journal of Consumer Marketing 41 (2), 180-195, 2024 | 10 | 2024 |
| Online shopping experience in India: an examination of consumers world M Dutt, AB Singh, A Joshi International Journal of Business Excellence 21 (3), 378-393, 2020 | 9 | 2020 |
| Impact of microcredit on women empowerment indicators: An empirical reserach in the state of Uttarakhand P Samant, AB Singh, R Misra, R Dwivedi International Journal of Recent Technology and Engineering (IJRTE) 8 (3 …, 2019 | 9 | 2019 |
| Levels of trace minerals, glucose and haemoglobin in relation to occurrence of post-parturient oestrum in buffaloes A Singh, MS Saxena, JK Prasad Indian J. Anim Reprod 25, 58-60, 2004 | 9 | 2004 |
| Acceptance of Mobile Apps among Bottom of Pyramid Customers of Urban Areas ABS Pooja Tabeck Sehgal Indian Journal of Marketing 52 (9), 2022 | 7 | 2022 |
| Consumer segmentation in the fashion industry using social media: An empirical analysis V Singhal, A B Singh, V Ahuja, R Gera Journal of Information and Organizational Sciences 47 (2), 401-421, 2023 | 5 | 2023 |
| Impact of micro finance through Amhara credit and saving institution on women economic empowerment B Mengstie, A Singh Int. J. Recent Technol. Eng 8 (4), 9696-9703, 2019 | 5 | 2019 |
| Contemporary mobile experience among bottom of pyramid PS Tabeck, AB Singh Impacts of mobile use and experience on contemporary society, 213-225, 2019 | 3 | 2019 |
| An Empirical study on bottom of pyramid customers towards adoption of Innovation AK PS Tabeck, AB Singh International Journal of Civil Engineering and Technology 9 (6), 182- 189, 2018 | 3 | 2018 |
| JAM Trinity: Transforming rural landscape through financial inclusion P Samant, A Singh, R Dwivedi Researchers World: Journal of Arts, Science and Commerce 8 (4), 43-52, 2017 | 3 | 2017 |
| What Drives Consumers to be Brand Loyal in Online buying in experience product category ? A literature Review ABS Dutt Maani International Journal of civil Engineering and Technology 10 (1), 2019 | 2 | 2019 |
| A study on smart phone usage among bottom of pyramid PS Tabeck, AB Singh, SP Banerjee International Journal of Applied Business and Economic Research 15 (1), 289-295, 2017 | 2 | 2017 |
| Success through entrepreneurial marketing of rural handicrafts: Cases of Ajrakh print and Bagh print P Joshi, AB Singh, M Saxena Asian Journal of Research in Social Sciences and Humanities 4 (11), 147-156, 2014 | 2 | 2014 |
| Impact of social media influencer credibility on m-banking acceptance: The moderating role of financial literacy P Arora, A Rupali, N Sharma, AB Singh Revolutionizing Customer-Centric Banking Through ICT, 146-168, 2024 | 1 | 2024 |
| Disney plus Hotstar on Twitter: Using netnography and word clouds to gain consumer insights P Arora, AB Singh, V Ahuja | 1 | 2022 |
| Crafting Innovation: The EcoFab Way P Joshi, AB Singh, R Dwivedi AMITY JOURNAL OF ENTREPRENEURSHIP AND LEADERSHIP (AJEL), 9, 2019 | 1 | 2019 |
| Influence of brand trust in creating E-loyalty from offline loyalty: A literature review M Dutt, AB Singh Asian Journal of Multidimensional Research (AJMR) 7 (6), 207-217, 2018 | 1 | 2018 |
| Innovative Fund Raising Strategy Adopted by Social Organization: A Case Study of SRV SEWA P Joshi, AB Singh Bookwell Delhi, 2013 | 1 | 2013 |
Richa Misra Jaipuria NoidaJaipuria Institute of Management Noidaایمیل تأیید شده در jaipuria.ac.in