Attribution theory and negative emotions in tourism experiences Y Zhang, G Prayag, H Song Tourism Management Perspectives 40, 100904, 2021 | 72 | 2021 |
To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry E Osadchaya, B Marder, JA Yule, A Yau, L Lavertu, N Stylos, S Oliver, ... Business Horizons 67 (5), 571-581, 2024 | 26 | 2024 |
Market amplification or transformation? The role of industry analysts in spreading WOM in B2B K Cowan, T Palo, D Chapple, Y Zhang Journal of Business & Industrial Marketing 38 (8), 1623-1638, 2023 | 6 | 2023 |
What Drives Advertisers Toward or Away From Immersive Virtual Spaces? The Metaverse Conundrum: Affordances and “Disaffordances” Through the Eyes of Advertisers B Marder, A Yau, J Yule, E Osadchaya, R Angell, WZ Zhang, S Oliver, ... Journal of Advertising Research 64 (3), 255-283, 2024 | 2 | 2024 |
Anxious or free: Ambivalence towards digital disconnection in consumption settings Y Zhang, K Cowan, B Marder 2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the …, 2022 | | 2022 |