Seuraa
Yiwei Zhang
Yiwei Zhang
Vahvistettu sähköpostiosoite verkkotunnuksessa ed.ac.uk
Nimike
Viittaukset
Viittaukset
Vuosi
Attribution theory and negative emotions in tourism experiences
Y Zhang, G Prayag, H Song
Tourism Management Perspectives 40, 100904, 2021
722021
To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry
E Osadchaya, B Marder, JA Yule, A Yau, L Lavertu, N Stylos, S Oliver, ...
Business Horizons 67 (5), 571-581, 2024
262024
Market amplification or transformation? The role of industry analysts in spreading WOM in B2B
K Cowan, T Palo, D Chapple, Y Zhang
Journal of Business & Industrial Marketing 38 (8), 1623-1638, 2023
62023
What Drives Advertisers Toward or Away From Immersive Virtual Spaces? The Metaverse Conundrum: Affordances and “Disaffordances” Through the Eyes of Advertisers
B Marder, A Yau, J Yule, E Osadchaya, R Angell, WZ Zhang, S Oliver, ...
Journal of Advertising Research 64 (3), 255-283, 2024
22024
Anxious or free: Ambivalence towards digital disconnection in consumption settings
Y Zhang, K Cowan, B Marder
2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the …, 2022
2022
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Artikkelit 1–5