| The beauty of boundaries: When and why we seek structure in consumption KM Cutright Journal of Consumer Research 38 (5), 775-790, 2012 | 323 | 2012 |
| Brands: The opiate of the nonreligious masses? R Shachar, T Erdem, KM Cutright, GJ Fitzsimons Marketing Science 30 (1), 92-110, 2011 | 182 | 2011 |
| Doing it the hard way: How low control drives preferences for high-effort products and services KM Cutright, A Samper Journal of Consumer Research 41 (3), 730-745, 2014 | 162 | 2014 |
| When your world must be defended: Choosing products to justify the system KM Cutright, EC Wu, JC Banfield, AC Kay, GJ Fitzsimons Journal of Consumer Research 38 (1), 62-77, 2011 | 150 | 2011 |
| Putting brands in their place: How a lack of control keeps brands contained KM Cutright, JR Bettman, GJ Fitzsimons Journal of Marketing Research 50 (3), 365-377, 2013 | 146 | 2013 |
| How asking “who am I?” affects what consumers buy: The influence of self-discovery on consumption EC Wu, KM Cutright, GJ Fitzsimons Journal of Marketing Research 48 (2), 296-307, 2011 | 64 | 2011 |
| In God's hands: How reminders of God dampen the effectiveness of fear appeals EC Wu, KM Cutright Journal of Marketing Research 55 (1), 119-131, 2018 | 61 | 2018 |
| A person by situation account of motivated system defense JC Banfield, AC Kay, KM Cutright, EC Wu, GJ Fitzsimons Social Psychological and Personality Science 2 (2), 212-219, 2011 | 58 | 2011 |
| Hope, pride, and processing during optimal and nonoptimal times of day. LA Cavanaugh, KM Cutright, MF Luce, JR Bettman Emotion 11 (1), 38, 2011 | 58 | 2011 |
| Finding brands and losing your religion? KM Cutright, T Erdem, GJ Fitzsimons, R Shachar Journal of Experimental Psychology: General 143 (6), 2209, 2014 | 40 | 2014 |
| Distinctively different: Exposure to multiple brands in low-elaboration settings LW Yang, KM Cutright, TL Chartrand, GJ Fitzsimons Journal of Consumer Research 40 (5), 973-992, 2014 | 37 | 2014 |
| Loved as-is: How God salience lowers interest in self-improvement products L Grewal, EC Wu, KM Cutright Journal of Consumer Research 49 (1), 154-174, 2022 | 30 | 2022 |
| Thinking about God increases acceptance of artificial intelligence in decision-making M Karataş, KM Cutright Proceedings of the National Academy of Sciences 120 (33), e2218961120, 2023 | 25 | 2023 |
| Befriending the enemy: The effects of observing brand-to-brand praise on consumer evaluations and choices L Zhou, KM Du, KM Cutright Journal of Marketing 86 (4), 57-72, 2022 | 25 | 2022 |
| In and out of control: Personal control and consumer behavior KM Cutright, EC Wu Consumer Psychology Review 6 (1), 33-51, 2023 | 15 | 2023 |
| A person by situation account of motivated system defense. Social Psychological and Personality Science, 2 (2), 212–219 JC Banfield, AC Kay, KM Cutright, EC Wu, GJ Fitzsimons | 15 | 2011 |
| How business schools can help corporate America fight racism NI Bruce, KM Cutright, RR Gosline, JS Thomas, TB White | 10 | 2020 |
| No bandwidth to self-gift: How feeling constrained discourages self-gifting JR Rifkin, KG Wight, KM Cutright Journal of Consumer Research 50 (2), 343-362, 2023 | 9 | 2023 |
| The aesthetics we wear: How attire influences what we buy KM Cutright, S Srna, A Samper Journal of the Association for Consumer Research 4 (4), 387-397, 2019 | 9 | 2019 |
| The preference for spontaneity in entertainment JR Rifkin, KM Du, KM Cutright Journal of Consumer Research 50 (3), 597-616, 2023 | 7 | 2023 |
