| It's here to stay: Lessons, reflections, and visions on digital transformation amid public crisis GS He, TTH Tran, LC Leonidou Technological Forecasting and Social Change 206, 123557, 2024 | 3 | 2024 |
| Utopia and Dystopia: Consumer Privacy and China's Social Credit System EPH Li, GS He, M Lam, W Liu In Minowa, Y., & Belk, R.W. (Eds.), Consumer Culture in Precarious Asia …, 2022 | 3 | 2022 |
| The Power of Digital Integration: The Normalization of Tracking and Surveillance Technologies GS He, EPH Li, M Husain In Llamas, R. & Belk, R.W. (Eds.), Routledge Handbook of Digital Consumption …, 2022 | 3 | 2022 |
| Consumer culture theory in Asia: history and contemporary issues Y Minowa, R Belk Routledge, 2021 | | 2021 |
| A Bite of the Gender Equality Discourse in China: Observations from Food. GS He, D Fang, J Deschenes Rhee, J., Nagayama, C. & Li, E.P.H (Eds.), Gender and Food in Transnational …, 2021 | | 2021 |
| It is Everyone's Responsibility to Sort Waste": Citizen Consumers Needed in the Post consumption Waste Sorting. D Fang, GS He, Y Chen Administrative Sciences Association of Canada Conference 42, 6, 2021 | | 2021 |
| The Use of Consumer Goods in Promoting Gender Equality G He, D Fang, EPH Li Administrative Sciences Association of Canada Conference, 2020 | | 2020 |
| Big Brother is Watching you! A Case Study of China's Social Credit System EPH Li, G He, M Lam, W Liu CCT (Consumer Culture Theory) Conference, 110, 2020 | | 2020 |
| The Use of Consumer Goods in Politics: A Study on Using Chairman Mao Badges to Create Hyperreal Myths G He, J Deschenes AMA (American Marketing Association) Conference, 2019 | | 2019 |
| The Use of Consumer Goods in Politics: A Study on the Chairman Mao Badges. G He, J Deschenes CCT (Consumer Culture Theory) Conference, 60, 2019 | | 2019 |
| The Crafting of Luxury: A Process of Constructing a Hyperreal World. G He, J Deschenes Administrative Sciences Association of Canada Conference, 41, 2019 | | 2019 |
| Guanxi and Charitable Solicitations and Donations in China. G He, J Deschenes, Y Wang Administrative Sciences Association of Canada Conference, 99, 2017 | | 2017 |
| Raising Money for a Good Cause in Corporate China. G He, J Deschenes, Y Wang China Marketing International Conference,, 878-881., 2017 | | 2017 |
| Preliminary Reflections on Renqing Avoidance Strategies in Charitable Donations. J Deschenes, G He, Y Wang China Marketing International Conference,, 449, 2016 | | 2016 |
| Guanxi and Donation: Preliminary Findings. J Deschenes, G He, Y Wang China Marketing International Conference,, 432-433, 2015 | | 2015 |
