| The behavioral consequences of regret, anger, and frustration in service settings ANH Le, HX Ho Journal of Global Marketing 33 (2), 84-102, 2020 | 49 | 2020 |
| Receptivity of governmental communication and its effectiveness during COVID-19 pandemic emergency in Vietnam: A qualitative study LT Tam, HX Ho, DP Nguyen, A Elias, ANH Le Global Journal of Flexible Systems Management 22 (Suppl 1), 45-64, 2021 | 46 | 2021 |
| Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers XH Ho, DP Nguyen, JMS Cheng, ANH Le Journal of Retailing and Consumer Services 66, 102950, 2022 | 43 | 2022 |
| Immersive experience and customer responses towards mobile augmented reality applications: The moderating role of technology anxiety KN Vo, ANH Le, L Thanh Tam, H Ho Xuan Cogent Business & Management 9 (1), 2063778, 2022 | 34 | 2022 |
| Benevolent leadership and organizational citizenship behaviors in a higher education context: A moderated mediation model PD Nguyen, NH Khoi, ANH Le, HX Ho Personnel Review 52 (4), 1209-1232, 2023 | 17 | 2023 |
| Investigating the relationship between benevolent leadership and the organizational citizenship behaviour of academic staff: The mediating role of leader-member exchange HX Ho, ANH Le Management in Education 37 (2), 74-84, 2023 | 17 | 2023 |
| Human resource management practices in higher education: a literature review using co-word analysis DP Nguyen, LT Phan, HX Ho, ANH Le International Journal of Management in Education 16 (1), 40-61, 2022 | 10 | 2022 |
| Dataset for cognition processes, motivations, spatial presence experience, and customer engagement in retail mobile apps ANH Le, HX Ho, DP Nguyen, JMS Cheng Data in Brief 42, 108198, 2022 | 5 | 2022 |
| Hành vi công dân tổ chức của giảng viên đại học ở Việt Nam: vai trò của phong cách lãnh đạo chuyển dạng, cam kết về khía cạnh cảm xúc và sự vượt qua cái tôi HX Hướng, NN Đức Tạp chí Nghiên cứu Kinh tế và Kinh doanh Châu Á, 2019 | 2 | 2019 |
| Value co-creation experiences and customer satisfaction in e-retailing sectors: The mediating role of participation behaviors AT Mai, HX Ho, ANH Le E-proceedings of 2nd connect-us conference (cuc 2019), 86, 2019 | 1 | 2019 |
| Immersive Technologies: A Critical Success Factor for Modern Retailers DP Nguyen, H Ho Xuan, TTH Oanh, VK Nhan, A Nhat Hanh Le Emerging and Evolving Business and Management Issues in Vietnam: Research …, 2024 | | 2024 |
| Effects of spatial presence on online experience, attitude change, and behavior in a virtual reality tourism advertising context HX Ho, ANH Le, HDT Linh DIGITAL TRANSFORMATION FOR SMART BUSINESS-SMART CITY IN A POST-PANDEMIC …, 0 | | |
| VIRTUAL RETAILING ENVIRONMENTS: PRESENCE, VALUE EXPERIENCE, AND DECISION-MAKING EVALUATION HX Ho, DP Nguyen | | |