| Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial … R Zimmermann, D Mora, D Cirqueira, M Helfert, M Bezbradica, D Werth, ... Journal of Research in Interactive Marketing 17 (2), 273-298, 2023 | 112 | 2023 |
| Analyzing the potential of virtual reality-supported training for industrial assembly tasks J Wolfartsberger, R Zimmermann, G Obermeier, D Niedermayr Computers in Industry 147, 103838, 2023 | 29 | 2023 |
| Identifying sales-influencing touchpoints along the omnichannel customer journey R Zimmermann, W Weitzl, A Auinger Procedia Computer Science 196, 52-60, 2022 | 28 | 2022 |
| Developing a conversion rate optimization framework for digital retailers—case study R Zimmermann, A Auinger Journal of marketing analytics 11 (2), 233-243, 2023 | 20 | 2023 |
| Applications of large language models (LLMs) in business analytics–exemplary use cases in data preparation tasks M Nasseri, P Brandtner, R Zimmermann, T Falatouri, F Darbanian, ... International Conference on Human-Computer Interaction, 182-198, 2023 | 16 | 2023 |
| Design and implementation of a product recommendation system with association and clustering algorithms C Udokwu, R Zimmermann, F Darbanian, T Obinwanne, P Brandtner Procedia Computer Science 219, 512-520, 2023 | 11 | 2023 |
| Leveraging large language models for literature review tasks-a case study using chatgpt R Zimmermann, M Staab, M Nasseri, P Brandtner International Conference on Advanced Research in Technologies, Information …, 2024 | 10 | 2024 |
| Exerting qualitative analytics and blockchain requirement-engineering in designing and implementing a luxury products authentication system C Udokwu, R Zimmermann, A Norta, P Brandtner, A Kormiltsyn, SM Aroh Inventions 8 (1), 49, 2023 | 10 | 2023 |
| Smartphones as an opportunity to increase sales in brick-and-mortar stores: identifying sales influencers based on a literature review R Zimmermann, A Auinger, R Riedl HCI in Business, Government and Organizations. eCommerce and Consumer …, 2019 | 9 | 2019 |
| Job Profiles in the Field of Data-Driven Supply Chain Management An Analysis of the Austrian Job Market R Zimmermann, P Brandtner Procedia Computer Science 204, 706-713, 2022 | 8 | 2022 |
| Who wants to use an augmented reality shopping assistant application? D Mora, R Zimmermann, D Cirqueira, M Bezbradica, M Helfert, A Auinger, ... Proceedings of the 4th International Conference on Computer-Human …, 2020 | 8 | 2020 |
| The effect of queuing technology on customer experience in physical retail environments G Obermeier, R Zimmermann, A Auinger HCI in Business, Government and Organizations: 7th International Conference …, 2020 | 8 | 2020 |
| Managerial and departmental differences in the perceived influence of brand-owned touchpoints on brand perception-case study R Zimmermann, A Auinger Procedia Computer Science 181, 157-165, 2021 | 7 | 2021 |
| Methods to authenticate luxury products: Identifying key features and most recognized deficits R Zimmermann, C Udokwu, R Kompp, M Staab, P Brandtner, A Norta SN Computer Science 4 (6), 747, 2023 | 4 | 2023 |
| Data Preprocessing in Supply Chain Management Analytics-A Review of Methods, the Operations They Fulfill, and the Tasks They Accomplish. Data Preprocessing in Supply Chain … T Obinwanne, C Udokwu, R Zimmermann, P Brandtner Proceedings of the 2023 6th International Conference on Computers in …, 2023 | 4 | 2023 |
| Consumer Behavior in Staffless Stores: A Systematic Literature Review M Staab, R Zimmermann, P Brandtner, O Schauer International Conference on Human-Computer Interaction, 519-538, 2023 | 3 | 2023 |
| Status-Quo of IoT in Supply Chain Management-Applications, Potentials and Challenges in Austria: Status-Quo of IoT in Supply Chain Management P Brandtner, S Schober, R Zimmermann, F Staberhofer Proceedings of the 2023 6th International Conference on Computers in …, 2023 | 2 | 2023 |
| Authentication of luxury products–identifying key requirements from a seller and consumer perspective R Zimmermann, C Udokwu, R Kompp, P Brandtner, A Norta International Conference on Future Data and Security Engineering, 195-209, 2022 | 2 | 2022 |
| From Data to Decisions: Optimizing Supply Chain Management with Machine Learning-Infused Dashboards R Zimmermann, P Brandtner Procedia Computer Science 237, 955-964, 2024 | 1 | 2024 |
| Implications of 3D Printing on Physical Distribution in Logistics and Supply Chain Management P Brandtner, R Zimmermann, J Allmendinger International Congress on Information and Communication Technology, 641-653, 2023 | 1 | 2023 |
