| Mapping consumers' mental models with ZMET GL Christensen, JC Olson Psychology & Marketing 19 (6), 477-501, 2002 | 551 | 2002 |
| Rejected, shackled, and alone: The impact of systemic restricted choice on minority consumers' construction of self SA Bone, GL Christensen, JD Williams Journal of Consumer Research 41 (2), 451-474, 2014 | 303 | 2014 |
| A cultural models approach to service recovery T Ringberg, G Odekerken-Schröder, GL Christensen Journal of Marketing 71 (3), 194-214, 2007 | 266 | 2007 |
| An Empirical and Consumer Psychology Analysis of Trademark Distinctiveness TR Lee, ED DeRosia, GL Christensen Ariz. St. LJ 41, 1033, 2009 | 85 | 2009 |
| Trademarks, consumer psychology, and the sophisticated consumer TR Lee, GL Christensen, ED DeRosia Emory LJ 57, 575, 2007 | 82 | 2007 |
| Shaping small business lending policy through matched-pair mystery shopping SA Bone, GL Christensen, JD Williams, S Adams, A Lederer, PC Lubin Journal of Public Policy & Marketing 38 (3), 391-399, 2019 | 44 | 2019 |
| Sophisticated but confused: The impact of brand extension and motivation on source confusion ED DeRosia, TR Lee, GL Christensen Psychology & Marketing 28 (5), 457-478, 2011 | 21 | 2011 |
| Blind insights: a new technique for testing a priori hypotheses with qualitative methods ED DeRosia, GL Christensen Qualitative Market Research: An International Journal 12 (1), 15-35, 2009 | 21 | 2009 |
| Why consumption vision? Understating consumer value in anticipatory consumption imaging GL Christensen, JC Olson, WT Ross ACR North American Advances, 2004 | 18 | 2004 |
| Revealing and mitigating racial bias and discrimination in financial services ML Scott, SA Bone, GL Christensen, A Lederer, M Mende, ... Journal of Marketing Research 61 (4), 598-618, 2024 | 17 | 2024 |
| Mental simulations, anticipations, and dreams: Toward a theory of consumption visions in consumer behavior GL Christensen The Pennsylvania State University, 2002 | 14 | 2002 |
| The influence of socio-cultural frameworks on consumers’ service recovery experiences T Ringberg, G Christensen Advances in Consumer Research, 385-386, 2003 | 12 | 2003 |
| Involved with what? The impact of heterogeneity in goal hierarchies on high enduring involvement GL Christensen, JC Olson ACR North American Advances, 2001 | 10 | 2001 |
| Moving beyond perceptions: Examining service disparities among consumers SA Bone, GL Christensen, JD Williams, SNN Cross, S Dellande Journal of the Association for Consumer Research 8 (1), 107-119, 2023 | 7 | 2023 |
| When consumer well-being meets small business ownership: Transforming financial service systems to eradicate disparate treatment and discrimination SA Bone, GL Christensen, JD Williams | 5 | 2011 |
| Forecasting deep consumer resonance: an application of the Zaltman metaphor elicitation technique (ZMET) J Forr, GL Christensen, ED DeRosia Advances in Business and Management Forecasting, 133-156, 2008 | 5 | 2008 |
| Detecting discrimination in small business lending SA Bone, GL Christensen, JD Williams, S Adams, A Lederer, PC Lubin | 4 | 2017 |
| Advertising, visibility, and stock turnover K Vorkink, E DeRosia, G Christensen, GR McQueen Visibility, and Stock Turnover (March 15, 2010), 2010 | 4 | 2010 |
| Improving sales forecasts by testing underlying hypotheses about consumer behaviour: a proposed qualitative method E DeRosia, G Christensen, D Whitlark Advances in Business Management and Forecasting, 183-97, 2006 | 3 | 2006 |
| Sophistication, bridging the gap, and the likelihood of confusion: an empirical and theoretical analysis TR Lee, ED DeRosia, GL Christensen Trademark Rep. 98, 913, 2008 | 2 | 2008 |
JD WilliamsUniversidad de las fuerzas armadasVahvistettu sähköpostiosoite verkkotunnuksessa espe.edu.ec