Seuraa
Zeph M. C. van Berlo
Zeph M. C. van Berlo
Amsterdam School of Communication Research (ASCoR), University of Amsterdam
Vahvistettu sähköpostiosoite verkkotunnuksessa uva.nl - Kotisivu
Nimike
Viittaukset
Viittaukset
Vuosi
Effects of disclosing influencer marketing in videos: An eye tracking study among children in early adolescence
EA van Reijmersdal, E Rozendaal, L Hudders, I Vanwesenbeeck, ...
Journal of Interactive Marketing 49, 94-106, 2020
1682020
The gamification of branded content: A meta-analysis of advergame effects
ZMC van Berlo, EA van Reijmersdal, M Eisend
Journal of Advertising 50 (2), 179-196, 2021
872021
Brands in virtual reality games: Affective processes within computer-mediated consumer experiences
ZMC van Berlo, EA van Reijmersdal, EG Smit, LN van der Laan
Journal of Business Research 122, 458-465, 2021
812021
Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames
ZMC van Berlo, EA van Reijmersdal, E Rozendaal
Journal of Consumer Behaviour 19 (5), 438-449, 2020
302020
Twenty years of research on gamified advertising: A systematic overview of theories and variables
ZMC Van Berlo, EA Van Reijmersdal, MKJ Waiguny
International Journal of Advertising 42 (1), 171-180, 2023
232023
Inside advertising: The role of presence in the processing of branded VR content
ZMC van Berlo, EA van Reijmersdal, EG Smit, LN van der Laan
Augmented Reality and Virtual Reality, 11-22, 2020
202020
When the medium is the message: A meta-analysis of creative media advertising effects
ZMC van Berlo, MHC Meijers, J Eelen, HAM Voorveld, M Eisend
Journal of Advertising 53 (2), 278–295, 2024
152024
Is that my heartbeat? Measuring and understanding modality-dependent cardiac interoception in virtual reality
A El Ali, R Ney, ZMC van Berlo, P Cesar
IEEE Transactions on Visualization and Computer Graphics 29 (11), 4805-4815, 2023
142023
Experiencing branded apps: Direct and indirect effects of engagement experiences on continued branded app use
ZMC van Berlo, EA van Reijmersdal, G van Noort
Journal of Interactive Advertising 23 (1), 73-83, 2023
112023
Big dating: A computational approach to examine gendered self-presentation on Tinder
ZMC van Berlo, G Ranzini
SMSociety '18: Proceedings of the 9th International Conference on Social …, 2018
92018
Development and evaluation of a virtual reality puzzle game to decrease food intake: Randomized controlled trial
Y Liu, A Stamos, S Dewitte, ZMC van Berlo, LN van der Laan
JMIR Serious Games 10 (1), e31747, 2022
82022
Can non-humanlike avatars induce the Proteus effect? The roles of avatar identification and embodiment in influencing social participation
X Lan, ZMC van Berlo
Computers in Human Behavior: Artificial Humans 1 (2), 100020, 2023
72023
Augmented reality-based remote family visits in nursing homes
EAM Abels, A Toet, H Stokking, T Klunder, ZMC van Berlo, B Smeets, ...
ACM International Conference on Interactive Media Experiences, 258-263, 2021
72021
Weet wat er speelt: De rol van merkbekendheid in effecten van mobiele advergames op tieners
ZMC van Berlo, EA van Reijmersdal, E Rozendaal
Tijdschrift voor Communicatiewetenschap 45 (3), 216-236, 2017
7*2017
Enhancing cardiopulmonary resuscitation training with mixed reality: Improving cardiopulmonary resuscitation performance and enjoyment
H Sungur, ZMC van Berlo, LM Lüwa
Cyberpsychology, Behavior, and Social Networking, 2024
62024
Augmented reality (AR) brand storytelling: The role of flow in attitude formation and associative learning
ZMC van Berlo, D Stikos
Extended Reality and Metaverse: Immersive Technology in Times of Crisis, 72-84, 2023
42023
Billions of blue blistering barnacles! What we can learn from comics about the visualization of complex ideas: Educational methods and innovations in engineering education
EAL Raaijmakers, ZMC Van Berlo
2023 32nd Annual Conference of the European Association for Education in …, 2023
32023
Followers’ cognitive elaboration of sponsored influencer content: The significance of argument quality
PL Breves, N Liebers, ZMC van Berlo
Journal of Interactive Advertising, 1-12, 2024
22024
Advergames and consumer brand engagement: Experiential satisfaction as a mediator of gamified advertising effects
ZMC van Berlo, X Chen
Journal of Interactive Advertising, 1-9, 2024
22024
Branded app engagement: Comparing apps from goods and service brands
ZMC van Berlo, EA van Reijmersdal, G van Noort
Advances in Advertising Research X, 3-13, 2019
22019
Järjestelmä ei voi suorittaa toimenpidettä nyt. Yritä myöhemmin uudelleen.
Artikkelit 1–20