Seuraa
Zoe Lee
Zoe Lee
Reader in Marketing, Cardiff University
Vahvistettu sähköpostiosoite verkkotunnuksessa cardiff.ac.uk - Kotisivu
Nimike
Viittaukset
Viittaukset
Vuosi
Do consumers care about ethical-luxury?
IA Davies, Z Lee, I Ahonkhai
Journal of business ethics 106 (1), 37-51, 2012
5752012
Dealing with social desirability bias: an application to charitable giving
Z Lee, A Sargeant
European Journal of Marketing 45 (5), 703-719, 2011
1062011
Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector
Z Lee
Journal of Marketing Management 29 (9-10), 1124-1142, 2013
852013
Donor misreporting: Conceptualizing social desirability bias in giving surveys
Z Lee, L Woodliffe
VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 21 …, 2010
662010
Managing Dual Identities in Nonprofit Rebranding: An Exploratory Study
Z Lee, H Bourne
Nonprofit and Voluntary Sector Quarterly, 0899764017703705, 2017
492017
B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
E Mogaji, M Restuccia, Z Lee, NP Nguyen
Industrial Marketing Management 108, 237-250, 2023
292023
From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Z Lee, A Spry, Y Ekinci, J Vredenburg
Journal of Brand Management, 2023
242023
Control, knowledge, and persuasive power in advertising creativity: An ethnographic practice theory approach
M Ghaffari, C Hackley, Z Lee
Journal of Advertising 48 (2), 242-249, 2019
242019
Navigating relative invariance: Perspectives on corporate heritage identity and organizational heritage identity in an evolving nonprofit institution
Z Lee, I Davies
Journal of Business Research, 2019
162019
Communicating about sustainability in fashion: a construal level theory approach
Z Lee, S Gordon-Wilson, I Davies, C Pring
European Journal of Marketing, 2023
132023
Nonprofit brand and managing nonprofit rebranding strategy
Z Lee, I Davies
Charity Marketing, 46-58, 2021
42021
The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding
Z Lee, SFS Alwi, R Gambetti
Journal of Business Research 181, 114744, 2024
32024
One size does not fits all: a typology of sustainable luxury brand communication and sustainability practices
Z Lee, S Gordon-Wilson
32021
Towards a Model of Strategic Charity Rebranding Process: A Managerial Perspective
Z Lee
Marketing Challenges in a Turbulent Business Environment, 539-543, 2016
22016
“It’S a Bit of a Mask, It’S Not Pure… It’S Not What I Thought”: How Doppelganger Brand Images Attack Brand Authenticity
Z Lee, J McCloskey, M Beverland
AP-Asia-Pacific Advances in Consumer Research Volume 11, 2015
22015
Refocusing marketing effort to support net-positive social impact
S Rundle-Thiele, SL Mitchell, Z Lee, F Hyde
European Journal of Marketing 58 (7), 1806-1825, 2024
12024
Building brands for nonprofit organisations: a review of current themes and future research directions
Z Lee
Edward Elgar Publishing, 2022
12022
EXPRESS: Brand-to-brand engagement on social media: Typology and implications
D Dineva, Z Lee, F Mangió
Journal of Interactive Marketing, 10949968241312173, 2024
2024
The Body Shop shouldn't have failed in an age when consumers want activism from their brands. What happened?
Z Lee, A Spry, J Vredenburg
The Conversation, 2024
2024
Guest editorial: A personal perspective on why social impact matters
SL Mitchell, S Rundle-Thiele, Z Lee, F Hyde
European Journal of Marketing 58 (7), 1677-1680, 2024
2024
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Artikkelit 1–20