| “I want to go there too!” Evaluating social media influencer marketing effectiveness: a case study of Hokkaido’s DMO YX Ong, N Ito Information and Communication Technologies in Tourism 2019: Proceedings of …, 2019 | 109 | 2019 |
| How trust in a destination's risk regulation navigates outbound travel constraints on revisit intention post-COVID-19: Segmenting insights from experienced Chinese tourists to … T Sun, J Zhang, B Zhang, Y Ong, N Ito Journal of Destination Marketing & Management 25, 100711, 2022 | 38 | 2022 |
| Beyond Influencer Credibility: The Power of Content and Parasocial Relationship on Processing Social Media Influencer Destination Marketing Campaigns YX Ong, T Sun, N Ito Information and Communication Technologies in Tourism 2022: Proceedings of …, 2022 | 29 | 2022 |
| Credibility in Question: travel information adoption among Chinese consumers in Canada and Singapore SR Li, YX Ong, N Ito Information and Communication Technologies in Tourism 2020: Proceedings of …, 2020 | 16 | 2020 |
| Risk and destination perceptions of Wuhan, China since the COVID-19 pandemic YX Ong, N Ito, T Sun Anatolia 34 (2), 248-262, 2023 | 8 | 2023 |
| Understanding followers’ processing and perceptions of social media influencer destination marketing: Differences between# Millennials and# GenZs YX Ong, T Sun, N Ito Journal of Hospitality and Tourism Management 60, 194-207, 2024 | 6 | 2024 |
| Exploring the intermediary effects of TikTok on Generation Z’s visit intention SF Fong, YX Ong, R Ating, MS Besa Journal of Vacation Marketing, 13567667241229449, 2024 | 6 | 2024 |
| “Domestic or International?” The Impact of Cognitive Absorption of Short-Form Videos on Tourists’ Post-COVID Travel Intention: An Exploratory Study on Douyin H Zhou, T Sun, YX Ong, N Ito ENTER22 e-Tourism Conference, 40-52, 2023 | 3 | 2023 |
| Profile identification and characterization of risk perceptions and preventive behaviors during the COVID-19 pandemic: a latent profile analysis YX Ong, HK Kim, BO Pelzer, YY Tan, WP Lim, AKL Chua, BY Koh Frontiers in Psychology 14, 1085208, 2023 | 2 | 2023 |
| Staycation: A Domestic Wellness Tourism among Malaysian and Singaporean KM Chong, TH Tan, R Ating, SF Fong, YX Ong Environment-Behaviour Proceedings Journal 7 (22), 167-180, 2022 | 1 | 2022 |
| Review or the Reviewer? Effects of Self-Congruity in Processing Online Travel Review YX Ong, N Ito, SR Li, T Sun | 1 | 2021 |
| Reviving coral reef ecotourism through green insurance investments A Tham, Y Ong, ISH Hii Journal of Ecotourism, 1-11, 2024 | | 2024 |
| ‘Still reluctant to go?’Destination image formation in the post-global pandemic crisis: perspective from Japanese tourists to China T Sun, H Zhou, YX Ong Tourism Recreation Research, 1-16, 2024 | | 2024 |
| Cutting‐edge public space and community‐building experiences from a user experience (UX) perspective–A multinational comparison F Ursine, YX Ong Global Policy 15, 12-22, 2024 | | 2024 |
| A double-edged sword?: Raising awareness or boosting overtourism by social media influencer destination marketing in Japan YX Ong, T Sun, H Zhou, N Ito CAUTHE 2024 Conference Proceedings: Diverse Voices: Creating Change in …, 2024 | | 2024 |
| Fukushima beyond the mainstream news outlets: Subverting destination image of Fukushima by social media influencers in Japan YX Ong CAUTHE 2024 Conference Proceedings: Diverse Voices: Creating Change in …, 2024 | | 2024 |
| An Exploratory Study on Douyin H Zhou¹, T Sun20, YX Ong, N Ito Information and Communication Technologies in Tourism 2023: Proceedings of …, 2023 | | 2023 |
| 2nd International Conference on Responsible Tourism and Hospitality (ICRTH) 2022, 1–3 September 2022, Kuching, Sarawak, Malaysia YX Ong, ISH Hii, A Tham Anatolia 33 (4), 696-698, 2022 | | 2022 |
| Handbook on Tourism and Social Media, Dogan Gursoy, Rahul Pratap Singh Kaurav (Eds.), Elgar Publishing (2022), ISBN: 978 1 80037 140 8, Priced GBP48/USD48 (eBook) YX Ong Journal of Hospitality and Tourism Management 52, 343-345, 2022 | | 2022 |
| Effectiveness study of social media influencers for destination marketing: application of the self-congruity theory on generational comparison YX Ong 北海道大学, 2022 | | 2022 |
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