Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales D Biswas, K Lund, C Szocs Journal of the Academy of Marketing Science 47, 37-55, 2019 | 277 | 2019 |
Shining light on atmospherics: how ambient light influences food choices D Biswas, C Szocs, R Chacko, B Wansink Journal of Marketing Research 54 (1), 111-123, 2017 | 241 | 2017 |
The smell of healthy choices: Cross-modal sensory compensation effects of ambient scent on food purchases D Biswas, C Szocs Journal of Marketing Research 56 (1), 123-141, 2019 | 213 | 2019 |
Something to chew on: the effects of oral haptics on mastication, orosensory perception, and calorie estimation D Biswas, C Szocs, A Krishna, DR Lehmann Journal of Consumer Research 41 (2), 261-273, 2014 | 99 | 2014 |
Extending the boundaries of sensory marketing and examining the sixth sensory system: Effects of vestibular sensations for sitting versus standing postures on food taste perception D Biswas, C Szocs, A Abell Journal of Consumer Research 46 (4), 708-724, 2019 | 78 | 2019 |
The blender effect: Physical state of food influences healthiness perceptions and consumption decisions C Szocs, S Lefebvre Food Quality and Preference 54, 152-159, 2016 | 52 | 2016 |
When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods J Suher, C Szocs, K van Ittersum Journal of the Academy of Marketing Science 49 (5), 903-924, 2021 | 39 | 2021 |
A rapid review of stocking and marketing practices used to sell sugar‐sweetened beverages in US food stores B Houghtaling, D Holston, C Szocs, J Penn, D Qi, V Hedrick Obesity Reviews 22 (4), e13179, 2021 | 29 | 2021 |
Spread or stacked? Vertical versus horizontal food presentation, portion size perceptions, and consumption C Szocs, S Lefebvre Journal of Business Research 75, 249-257, 2017 | 29 | 2017 |
Caffeine’s effects on consumer spending D Biswas, P Hartmann, M Eisend, C Szocs, B Jochims, V Apaolaza, ... Journal of Marketing 87 (2), 149-167, 2023 | 22 | 2023 |
The store of the future: Engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction C Szocs, Y Kim, M Lim, CA Mera, D Biswas Journal of Retailing 99 (4), 605-620, 2023 | 17 | 2023 |
Forks over Spoons: The impact of cutlery on calorie estimates C Szocs, D Biswas Journal of the Association for Consumer Research 1 (1), 161-174, 2016 | 15 | 2016 |
Tasting in 2D: implications of food shape, visual cues, and oral haptic sensory inputs C Szocs, D Biswas Marketing Letters 27, 753-764, 2016 | 14 | 2016 |
Cheers to haptic sensations and alcohol consumption: How glassware weight impacts perceived intoxication and positive emotions C Szocs, D Biswas, A Borges Journal of the Association for Consumer Research 1 (4), 569-578, 2016 | 13 | 2016 |
Contained: Why it’s better to display some products without a package C Szocs, S Williamson, A Mills Journal of the Academy of Marketing Science 50 (1), 131-146, 2022 | 9 | 2022 |
Smiling faces on food packages can increase adults' purchase likelihood for children S Williamson, C Szocs Appetite 165, 105301, 2021 | 9 | 2021 |
Stack it up or spread it out? The effects of vertical versus horizontal plating on calorie estimates and consumption decisions C Szocs, S Lefebvre Advances in Consumer Research 43, 707-708, 2015 | 5 | 2015 |
The Effects of Retail Ambient Music and Noise on Food Purchases: An Abstract D Biswas, K Lund, C Szocs Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 4 | 2018 |
Ambient music and food choices: can music volume level nudge healthier choices? D Biswas, K Lund, C Szocs The Association for Consumer Research Conference, Berlin, Germany, October …, 2016 | 4 | 2016 |
Sensory marketing D Biswas, C Szocs Wiley Encyclopedia of Management, 1-1, 2015 | 3 | 2015 |