| Personality traits and personal values: A conceptual and empirical integration JM Olver, TA Mooradian Personality and individual differences 35 (1), 109-125, 2003 | 572 | 2003 |
| “I can't get no satisfaction:” The impact of personality and emotion on postpurchase processes TA Mooradian, JM Olver Psychology & Marketing 14 (4), 379-393, 1997 | 485 | 1997 |
| The relationship between distribution and market share P Farris, J Olver, C De Kluyver Marketing Science 8 (2), 107-128, 1989 | 258 | 1989 |
| Shopping motives and the five factor model: an integration and preliminary study TA Mooradian, JM Olver Psychological Reports 78 (2), 579-592, 1996 | 118 | 1996 |
| Push and pull: a one-two punch for packaged products JM Olver, PW Farris MIT Sloan Management Review 31 (1), 53, 1989 | 79 | 1989 |
| Neuroticism, Affect and Postpurchase Processes. TA Mooradian, JM Olver Advances in consumer research 21 (1), 1994 | 46 | 1994 |
| The product management audit JA Quelch, PW Farris, JM Olver Harvard Business Review 65 (2), 30-&, 1987 | 31 | 1987 |
| The product management audit: Design and survey findings JA Quelch, PW Farris, J Olver Journal of Consumer Marketing 4 (3), 45-58, 1987 | 17 | 1987 |
| The product management audit: design and survey findings JA Quelch, PW Farris, J Olver The journal of product & brand management 1 (4), 21-34, 1992 | 13 | 1992 |
| The http://refhub. elsevier. com PW Farris, J Olver, C de Kluyver S0022-4359 (13), 00065-1, 1989 | 6 | 1989 |
| The Product Management Audit JA Quelch, PW Farris, J Olver Journal of Product & Brand Management 1 (2), 5-18, 1992 | 1 | 1992 |
| Reply:[The Relationship between Distribution and Market Share] P Farris, J Olver, C de Kluyver Marketing Science, 131-132, 1989 | 1 | 1989 |
| Note on Marketing Mix Models: Evaluating" Bang for the Buck" C Gale, P Farris, J Olver Note on Marketing Mix Models: Evaluating" Bang for the Buck": Gale …, 2021 | | 2021 |
| REPLY: PAUL FARRIS, JAMES OLIVER, AND CORNELIS DE KLUYVER. P Farms, J Olver, C de Kluyver Marketing Science 8 (2), 1989 | | 1989 |
| DECIPHERING DISTRIBUTION EFFECTS-REPLY P FARRIS, J OLVER, C DEKLUYVER MARKETING SCIENCE 8 (2), 131-132, 1989 | | 1989 |
| Auditoría de la dirección de producto JM Olver, JA Quelch, P Farris Harvard Deusto business review, 95-98, 1987 | | 1987 |
| Note on Marketing Mix Models: Evaluating &Quot; Bang for the Buck&Quot C Gale, P Farris, J Olver UVA-M-0339, 0 | | |